Genny Brand


Genny Opens Its First Boutique In Porto Cervo

Luxferity, 19.06.2025

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GENNY opens its first boutique in one of the most iconic locations on the Costa Smeralda, at Via della Passeggiata 4/a in Porto Cervo. A new exclusive address for the Maison, bringing its vision of elegance and innovation to the heart of the Mediterranean, blending harmoniously with the local landscape and culture.

Genny Opens Its First Boutique In Porto Cervo

The boutique’s interior design is a visual narrative inspired by Sardinian nature and GENNY’s distinctive style identity. The iconic orchid jungle print, a symbol of the brand, becomes wallpaper, adorning the walls with a vibrant and sophisticated touch. The same motif, interpreted in fine silk, embellishes the cushions in the lounge area, where a central table with armchairs welcomes guests in a relaxed and refined atmosphere.

Genny Opens Its First Boutique In Porto Cervo

A standout element of the space is a majestic three-dimensional wall that dominates the entrance: a surface featuring a pattern inspired by Blockchain texture, rendered in soft pale pink hues. This iconic detail becomes a visual signature of the brand, evoking the connection between future, technology, and feminine identity.

Genny Opens Its First Boutique In Porto Cervo

The design engages with the territory through recessed wall niches, reminiscent of wind-carved Sardinian rocks. These organic forms serve as elegant display shelves for sandals, flats, handbags, and accessories, enhancing each creation with a natural and sculptural spirit.

Genny Opens Its First Boutique In Porto Cervo

With this new opening, GENNY strengthens its international presence and inaugurates a new chapter built on elegance, innovation, and a deep connection to the land.

Genny Opens Its First Boutique In Porto Cervo

Genny Opens Its First Boutique In Porto Cervo