dunhill Presents Its New Autumn Winter 2022 Campaign: ‘Uniform’

“This collection is a return to a certain discipline and tradition, yet there is always a simultaneous sense of British subversion within what we do and in the person who might wear dunhill. I wanted to represent that here.” – Mark Weston, dunhill Creative Director

Modern Britishness and its nuanced style codes are explored in ‘Uniform’ – dunhill’s Autumn Winter 2022 campaign.

Brought to life through the juxtaposition of subject and setting, each image captures the refined yet irreverent spirit of the House. Off guard moments and intimate portraits – fleeting and anticipatory – bring authenticity to the fore, emphasising the British characteristics of each model.

Presenting a curated selection of looks – detail, function, and innovation are fully embraced. Ideas of tradition and masculine uniforms run throughout, offset by a sense of disruption. Here, dunhill’s authority in tailoring is evident;  signature jackets, synonymous with the House, celebrate classic British cloths in a timeless, understated way.

Outerwear is evolved and prominent.  This season’s car coat is constructed in a fine wool Prince of Wales check, whilst the Compendium parka is revisited in an olive green silk moire. Making direct reference to dunhill’s automotive heritage, a new Houndstooth down jacket is engineered to reflect the stitched panelling of a racing car seat.

Shot in Belgravia by photographer Scott Gallagher, decadent Regency - style interiors backdrop the collection. An expression of London, ‘Uniform’ unpacks dunhill’s forward thinking British elegance. Discreet, elevated, confident.