Dior Brand


Dior And Technogym Unveil: A Unique Collaboration With Technogym For The Launch Of The Dior Vibe Line

Luxferity, 07.10.2021

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A Unique Collaboration With Technogym For The Launch Of The Dior Vibe Line

Celebrating the unique energy of Dior Vibe - a line combining sportswear and elegance, designed by Maria Grazia Chiuri for the Dior 2022 Cruise show - Dior has teamed up with Technogym, one of the world’s leading specialists in high-end sports equipment and digital technologies, to create the Dior and Technogym Limited Edition.

For the first time, the Italian brand is collaborating with a luxury house in an exceptional dialogue that revisits the design of its connected treadmill, its multifunctional weight bench - including accessories such as dumbbells - and its gym ball, offering flexibility and balance. These objects of desire dedicated to well-being and fitness are reinvented in a white version enhanced by a Dior star, the founding couturier’s lucky charm, as well as by the name «Christian Dior» embellished with five horizontal stripes in contrasting hues, an emblematic House signature.

Available as of January 2022.

About Technogym

Technogym is a global leading specialist in high-end sports equipment and digital technologies for fitness and wellness. Technogym offers a complete ecosystem of connected smart equipment, digital services, on-demand training programs and apps that allow every end-user to access a completely personalized experience anytime, anywhere: at home, at the gym, on-the-go. Over 50 million people train with Technogym at home and in 80,000 wellness centers world-wide. Technogym has been the Official Supplier to the last eight Olympic Games, and it is the brand of reference for sporting champions the world over.