Dior Brand
Dior Presents The Dioralps Pop-up Store In Zurich
Luxferity, 14.10.2021
On November 1st, 2021, Dior will unveil a unique pop-up showcase in Zurich, Switzerland, dedicated to DiorAlps, Maria Grazia Chiuri’s first-ever capsule inspired by the world of skiing. The creations – an ode to escape and the magic of the mountains – are presented in a contemporary décor punctuated with touches of blue, white and red, as well as Christian Dior’s lucky star, echoing the colors and codes adorning the silhouettes.
Ski suits, down jackets and matching pants feature the collection’s signature Dior Etoile motif, a graphic design by Pietro Ruffo in blue or gold, the Mizza leopard print or the Dior Oblique motif. These symbols also adorn the must-have Dior Book Tote bag, boots and seasonal accessories, including hats, scarves, sunglasses and a ski mask with an ultra-matte finish.
Made for a gentle lifestyle, a series of pieces suited to the slopes and the city alike, including pants and skirts, completes this exclusive line, promising a bold winter look, to be discovered through January 31st, 2022.
Globus Bahnhofstrasse
Schweizergasse 11
8001 Zürich