Dior Brand


Dior Presents The Dioralps Pop-up Store In Zurich

Luxferity, 14.10.2021

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Dior Presents The Dioralps Pop-up Store In Zurich

On November 1st, 2021, Dior will unveil a unique pop-up showcase in Zurich, Switzerland, dedicated to DiorAlps, Maria Grazia Chiuri’s first-ever capsule inspired by the world of skiing. The creations – an ode to escape and the magic of the mountains – are presented in a contemporary décor punctuated with touches of blue, white and red, as well as Christian Dior’s lucky star, echoing the colors and codes adorning the silhouettes.

Dior Presents The Dioralps Pop-up Store In Zurich

Ski suits, down jackets and matching pants feature the collection’s signature Dior Etoile motif, a graphic design by Pietro Ruffo in blue or gold, the Mizza leopard print or the Dior Oblique motif. These symbols also adorn the must-have Dior Book Tote bag, boots and seasonal accessories, including hats, scarves, sunglasses and a ski mask with an ultra-matte finish.

Dior Presents The Dioralps Pop-up Store In Zurich

Made for a gentle lifestyle, a series of pieces suited to the slopes and the city alike, including pants and skirts, completes this exclusive line, promising a bold winter look, to be discovered through January 31st, 2022.

Globus Bahnhofstrasse
Schweizergasse 11
8001 Zürich

Dior Presents The Dioralps Pop-up Store In Zurich

Dior Presents The Dioralps Pop-up Store In Zurich

Dior Presents The Dioralps Pop-up Store In Zurich

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