Dior Brand
Lady Dior And Its Ties To Lady Diana
Luxferity, 17.09.2021
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A House icon, the Lady Dior handbag is symbolically linked to the story of Lady Diana, Princess of Wales.
© Cherruault, SIPA
In September 1995, while attending the opening of the Paul Cézanne retrospective at the Grand Palais in Paris, the First Lady of France presented her with a brand new Dior bag – then called Chouchou – a creation that had not yet been launched. In November of the same year, the princess was on an official trip to Argentina: as she exited the plane in Buenos Aires, she appeared carrying the bag she had received as a gift a few weeks earlier; a scene immortalized in a photograph that went around the world.
© Antony Jones, UK Press, Getty Images
The accessory became one of Lady Di's must-haves, and she wore it on all her outings. Seduced, she also wanted a navy blue version to match her eye color. Thanks to this exceptional godmother who loved its modern, elegant curves – and simply "because it suited [her] well," in her own words – this object of desire was officially renamed the ‘Lady Dior’. The legendary status of the iconic bag, with its extraordinary destiny, was sealed.
© REX, SIPA