Chloé Brand
Chloé Reveals Iconic Paddington Bag In Cinematic Paris Campaign
Luxferity, 24.09.2025
Parisian streets glisten with cinematic allure as Chloé unveils its Winter 2025 Paddington bag campaign, starring supermodel Kendall Jenner, actress Aimee Lou Wood, and Anna from Meovv. Captured through the lens of award-winning director Mati Diop and photographer David Sims, the campaign celebrates spontaneity, individuality, and timeless luxury.
Elie Saab Leather Bag (Black)
Set against the sensual backdrop of Paris, the campaign is both intimate and evocative. Shot on 35mm film, the short cinematic feature captures fleeting encounters and shifting light, mirroring the natural ease and fluidity of modern women. Black-and-white campaign stills further amplify the story, portraying characters whose individuality is revealed in subtle gestures, expressions, and unspoken connections.
Space Big Bang Handbag
Kendall Jenner, Aimee Lou Wood, and Anna from Meovv embody multi-faceted personalities, each navigating the cityscape with their Paddington bag, which becomes more than an accessory—it’s a companion that reflects the wearer’s lifestyle and essence.
The Petit Wave (Lizard, Black)
“With this campaign, I wanted to capture the Paddington as it lives today, spontaneous, not precious, a bag that has become part of women’s lives, carrying both intimacy and character,” shares Chemena Kamali, Creative Director of Chloé.
The Petit Wave (Black)
First introduced in 2005, the Paddington bag quickly became a signature piece of Chloé’s leather goods heritage. Its revival on the Winter 2025 runway features subtle refinements: lighter hardware, supple washed vegetable-tanned leather, a new single-zip opening, and an adjusted shoulder drop, all enhancing comfort while preserving the bag’s iconic essence. The emblematic padlock remains functional, cementing its identity as a luxury classic that seamlessly blends practicality with elegance.
The Petit Pli
Available from September 2025 in Chloé boutiques and online at Chloe.com, the Paddington bag continues to define modern luxury, offering a piece that moves effortlessly with the woman who carries it.
Rubis Big Bang Handbag
Creative Team Highlights:
Photographer: David Sims
Film Director: Mati Diop
Stylist: Elodie David Touboul
Talents: Kendall Jenner, Aimee Lou Wood, Anna from Meovv
