Chloé Launches Its New Summer 2025 Campaign

Luxferity, 30.01.2025

“On a sun-drenched summer day, in the architectural sculpture of a Mediterranean Savin Couëlle house, these images capture the longing for summer and the way summer makes you feel. This Chloé woman embodies that fantasy moment of the summer months when you reconnect with yourself. For me she has the Chloé eternal state of mind guided by instinct and optimism.” - Chemena Kamali, Creative Director of Chloé

Deep Purple Mercure Baguette Bag

The new Chloé Summer 2025 Campaign photographed by David Sims tunes into the light, sensual and languid mood of the Summer 2025 collection. Intimate, sun-soaked imagery highlights signature flou, the season’s swimwear and statement accessories.

Azur Mercure Baguette Bag

Women's Bags

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The Summer 2025 collection will be available in Chloé boutiques and on Chloe.com from February 28^th, 2025.