Brioni Brand
Brioni Presents Its New Eau De Parfum Suave
Luxferity, 09.09.2024
It is the ultimate signature of masculine elegance. A blend of nonchalant Roman chic and peerless Italian know-how. Tailoring legends since 1945, Brioni’s refined aesthetic vision has infused formal menswear with ease and modernity.
Today, Brioni presents the fifth opus in the House’s Les Eaux de Parfum, a fragrance that represents an extension of the Brioni man’s sartorial wardrobe and elegant lifestyle. A scent tailored from top-tier ingredients, housed, as ever, in a sleek, sustainable glass bottle.
A new creation, this scented signature reveals the beautiful sanctuary of the modern legend.
“Eau de Parfum Suave was crafted for the soul’s deepest contentment. It encapsulates the serene embrace of home, where the spirit finds solace in silent comfort, emerging grounded and rejuvenated.” - NORBERT STUMPFL, Brioni Design Director
Passage De Drake Salmon S
Crafted with the same care and innate style as a Brioni garment, the fragrance perfectly balances technical expertise, artisanal craftsmanship, refinement, fluidity and longevity.
A FRAGRANCE REFINED FOR ALLURE AND SERENITY
LEGENDS ARE SOULFUL
THE BRIONI MAN IS TRUE TO HIMSELF. HE EXUDES SOULFUL CONTENTMENT, GRACEFULLY EMBODYING HIS OWN AUTHENTIC STYLE.
After a precious day in the eternal city of Rome, the Brioni man returns home to relax and recharge his spirit, before stepping out once more for an enchanted evening under the stars.
f-43 Bicompax Fratello Capsule Collection
His abode is a sanctuary, a seamless blend of classic architecture and modern design. Stone walls dressed in warm sepia-tones bear the marks of history, weathered frescoes peeking through layers of time, whispering stories to those who pause to listen. Carefully curated Italian mid-century furniture and art, meticulously placed, each telling its own story of craftsmanship and creativity. In this tranquil haven, time is gently embraced. Here the Brioni man finds solace in the quietude.
As the sun dips low on the horizon, its golden rays filter through tall windows, casting shadows in a Caravaggio-inspired ‘chiaroscuro’ play of light. Surrounded by the soft, delicate glow of dusk, he is imbued with a sense of peace and comfort. Being a legend is a way of living. His scent embodies the serenity at the heart of his home.
A cocooning fragrance that evokes the refined ambiance of the golden hour. A precious moment where time stands still and he can simply be, ready to greet the night with his inimitable charm and grace.
N°33 Havana Brown
FOR THE MAN WHO IS A LEGEND, ALWAYS ELEGANTLY AT EASE
A CLOSE COLLABORATION BETWEEN THREE NOSES
AS THOUGHTFULLY CURATED AS THE ART AND VINTAGE DESIGN PIECES IN THE BRIONI MAN’S HOME, THE EAU DE PARFUM SUAVE COMPOSITION IS A CONSIDERED ARRANGEMENT OF EXCEPTIONAL MATERIALS.
To create the latest scent fit for a legend, Brioni has once more turned to a legend of perfumery: Michel Almairac, who already composed the House’s first four signature fragrances.
f-41 Liberty Blue On Aviator Strap
However, for Brioni Eau de Parfum Suave, the Grasse-based Master Perfumer worked in partnership with his son and perfumer Romain Almairac, alongside renowned nose Jérôme Epinette - an impressive collaboration in which each perfumer was given free rein to use their creativity and add their personal touch.
The starting point was a salty leather accord by Jérôme Epinette. Romain Almairac added the House’s characteristic touch of elegance and sophistication, while Michel Almairac, Master Perfumer, orchestrated the composition as a whole, giving it depth and glamour. The result is a timeless, seductive fragrance with a subtle assertiveness.
“Eau de Parfum Suave is a symphony of meticulously curated notes, weaving together an olfactory masterpiece that is contemporary yet boasts a timeless appeal. As it unfolds on the skin, it leaves an indelible impression, making a bold statement of refinement and individuality.” - MICHEL ALMAIRAC, Master Perfumer at Robertet
Brioni Eau de Parfum Suave is an invitation to enjoy a gilded moment of serenity. To be at one with yourself and your surroundings. The scent of a legend.
NO°33
OPENING RAYS OF CITRUS AND SPICES
Like streams of sunlight cascading through windows, casting a radiant glow across polished marble floors, the sparkling aroma of zesty tangerine awakens the senses and sets the scene. Pink
peppercorns and cardamom infuse the air with a soft and delicate warmth. Golden hour is now.
THE ALLURE OF A RICH, LEATHERY HEART
A captivating symphony of deep, earthy vetiver, elegantly blended with a touch of rich and warm, hand-crafted leather, adds a sophisticated edge, mirroring stylish furnishings curated with care. A grounded moment.
THE SOPHISTICATED EMBRACE OF AMBER AND WOOD
Smooth sandalwood intertwined with salted amber creates a charming ambiance that calms and soothes. A lingering essence forms a nuanced and indulgent trail. Tranquility abounds. This is home.
f-39 Liberty Blue On Aviator Strap
FOR PEOPLE AND PLANET
EMBRACING SUSTAINABLE, RESPONSIBLE LUXURY
The House uses a selection of socially responsible ingredients for its fragrances.
Formulated by the Grasse-based fragrance house Robertet, Brioni Eau de Parfum Suave is vegan and blends sustainable key natural ingredients, such as tangerine, pink peppercorn and cardamom, with man-made renewable molecules. The alcohol used is also natural, vegan and manufactured in France from agricultural ingredients such as beetroot and wheat. The formula was composed in Paris and the concentrate is manufactured in Grasse.
SOCIALLY RESPONSIBLE, SUSTAINABLY SOURCED KEY INGREDIENTS
- TANGERINE FROM SICILY AND CALABRIA
Working directly with citrus cooperatives in Calabria, Robertet’s Italian supplier guarantees a reliable and predictable income for producers. Strongly committed to sourcing natural ingredients
with respect for people and biodiversity, the fragrance company’s partner has obtained the UEBT (Union for Ethical BioTrade Standard) label. Its technical and financial support enables producers to join their sustainable agriculture initiative.
- PINK PEPPERCORN FROM REUNION, MAURITIUS AND MADAGASCAR
Robertet’s French supplier works in partnership with regional exporters in the Indian Ocean with campaign contracts for pickers and seasonal collectors. Several hundred households live directly from the cultivation of the pink berry, not counting the families involved in the production process from planting to sorting the products. As well as improving the standard of living in rural areas, pink peppercorn production provides an income to the villagers. The sector also creates employment, particularly on the island of Reunion.
- CARDAMOM FROM GUATEMALA
The Robertet Group works closely with local partners, taking a long-term approach, which guarantees the group a supply of quality raw materials, while ensuring stability for the suppliers. The cardamom used in Brioni Eau de Parfum Suave is cultivated in very small plantations by around 350,000 families. With this plant, farmers earn additional income with no extra farming expenses, as no maintenance, fertilisers or pesticides are required.
Solar Eclipse
CRAFTING A TIMELESS, SUSTAINABLE GLASS BOTTLE
THE ESSENCE OF ELEGANCE
INSPIRED BY NORBERT STUMPFL’S VISION, BRIONI EAU DE PARFUM SUAVE REPRISES THE STREAMLINED, SQUARESHOULDERED SILHOUETTE OF THE HOUSE’S SIGNATURE FRAGRANCE LINE. TRUE STYLE. ALL SUBSTANCE.
Faceted to reflect the light, the heavy glass bottle takes on a sepia lacquered finish, whose subtle nuances express the warmth and ambiance of Brioni Eau de Parfum Suave.
f-43 Bicompax Liberty Blue On Aviator Strap
The bottle is adorned with a black satin label, inspired by the ones sewn inside Brioni bespoke suits, hemmed by a golden crossstitching motif. The magnetic cap is engraved with a B, as is the top of the golden pump spray.
Made in Italy by a prestigious glassmaker committed to sustainable manufacturing techniques, the bottle incorporates 15% recycled glass. The raw materials used to decorate the bottle are waterbased and the production process ensures that no glass is wasted and that the water is entirely cleaned after use. The sepia satin-finish box has obtained FSC (Forest Stewardship Council) certification.
