Brioni's New House Ambassador And Spring/Summer 2024 Advertising Campaign

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Brioni announced Golden Globe-winning and Emmy-nominated actor and producer Oscar Isaac as its new House ambassador.

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Isaac, a longtime admirer of the brand, has worn Brioni to several notable events over the years, sealing a tight bond with the Roman House. He is best known for his work in films such as Inside Llewyn Davis (2013), A Most Violent Year (2014), Ex Machina (2015), the Star Wars sequel trilogy (2015–2019), The Card Counter (2021) and Dune (2021). On television, Isaac has appeared in shows such as Show Me a Hero (2015), Scenes from a Marriage (2021) and Moon Knight (2022).

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The collaboration between Brioni and Isaac debuts with the House’s Spring/Summer 2024 advertising campaign shot by acclaimed photographer Josh Olins. Captured on a bare black set, the series of portraits and videos stand out with a cinematic atmosphere highlighting Isaac’s personality and the distinctive features of the brand's tailoring and ready-to-wear. Through its artistic approach, the campaign echoes the Brioni spirit of slow luxury, with a focus on the tactile, pleasant experience of wearing pieces created to stand the test of time.

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Oscar Isaac said: “It’s truly a pleasure to be named house ambassador. I respect Brioni’s commitment to quality and I’m proud of this first chapter of our collaboration. It embodies the perfect blend of timeless sophistication and contemporary flair, which I think speaks to what Brioni is all about.”

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Mehdi Benabadji, CEO of Brioni, said: “We are delighted to partner with Oscar Isaac, who is the embodiment of the Brioni man: charismatic, authentic and with a strong personal style. His natural allure and charisma strengthen the House’s notion of effortless modern elegance.”