Armani Brand


Giorgio Armani Presents His New Privé Fall-Winter 2024/25 Collection: Pearls

Luxferity, 26.06.2024

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Serene in their beauty, pearls are associated with the moon, water, wisdom, purity and love. This is true for many diverse cultures throughout history.

Sensing a widespread need for serenity and constantly seeking a calm and intimate quality, Giorgio Armani builds his entire collection and accompanying narrative with pearls this season. He imagines women of quiet and seductive allure and dresses them in sculpted jackets with powerful shoulders and flowing trousers, with wrap-around overcoats, liquid tops and skirts, or in long dresses that trace the figure and allow each trembling, delicate movement of the body to be perfectly perceived.

Giorgio Armani Presents His New Privé Fall-Winter 2024/25 Collection: Pearls

The quality of the garments is articulated by a constant presence of embroideries that detail and decorate, playing with light, even painting it, or the pearls themselves, trapped on the surfaces and multiplied like dew drops on light fabrics. The collection is profoundly armanian in its subdued yet shimmering opulence, expressed in an amalgam of white, platinum, gold and black, and by a range of precious materials such as translucent silk jacquard, deep velvet and impalpable tulle. A gentle and enchanting vision.

Giorgio Armani Presents His New Privé Fall-Winter 2024/25 Collection: Pearls

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