Armani Brand
Giorgio Armani Opens Its New Boutique In Vienna, Austria
Luxferity, 05.07.2024
The Armani Group announced the opening of its Giorgio Armani boutique at Tuchlauben 7A, 1010 Vienna, Austria.
Ultrapop
Located in the historic city centre of the Austrian capital, the new Giorgio Armani boutique covers an area of 774 square metres and is arranged over three levels connected by a striking spiral staircase in green marble effect and platinum-coloured railings.
Passage de Drake Afterglow
Designed by Giorgio Armani with his team of architects the store features sophisticated elements typical of the Armani aesthetic: floors are in marble- and onyx-effect is coordinating with the wall coverings in fine-textured silk wallpaper from the Armani/Casa collection and the ceiling in marmorino, which echo the colors and veining in the different areas within the boutique. Furnishings are in platinum-coloured and metallic wood.
Yellow Satin Clutch Bag
A large continuous façade featuring striking black frames wraps around three sides of the building and is articulated over two levels. The ground floor has a series of windows and backlit advertising images, and luminous Giorgio Armani logos with platinum-finish frames, set on a glossy black band, positioned above the entrances. The first floor is illuminated by windows screened by golden curtains, resulting in bright interior spaces.
Jumpsuit Tuxedo
Room heights are generous on the ground floor and more intimate on the first, and at the centre of the store is a chandelier composed of platinum-coloured rods. The store is divided into a succession of rooms, each adorned with a unique colour palette: gold, green, light blue and silver. The furnishings, armchairs, rugs and lamps all belong to the Armani/Casa collection.
Silver Meteorite Necklace With Light Grey Pearls
The store is home to a wide range of products including ready-to-wear, accessories, shoes and eyewear for men and women, high jewelry, evening dresses, Armani/Privé fragrances, luxury watches and men’s formal wear and made-to-measure.