Armani Brand


Giorgio Armani Launches La Prima Soft For Men

Luxferity, 08.07.2024

Brand newsRecommend Recommend

Giorgio Armani launches La Prima Soft for men. Identical in shape to the existing bag, with a clean-cut design and sinuous profiles, it is designed to be a precious ‘body’ accessory, handmade with the utmost care using only the finest leathers.


Giorgio Armani Launches La Prima Soft For Men

Giorgio Armani Launches La Prima Soft For Men

Giorgio Armani Launches La Prima Soft For Men

The men's version, made of nappa leather and available in four colours – red, sand, military green, and black – combines purity of line with a soft construction that lightens the overall effect.

Giorgio Armani Launches La Prima Soft For Men

Giorgio Armani Launches La Prima Soft For Men

Deconstructed like a blazer, but with impeccable aplomb, it is as neat on the outside as it is on the inside, where leather pockets add practicality. Distinctive features include jacket-inspired darts, a shaped handle and a removable shoulder strap made using ancient leather techniques, which can be attached to the bag with ruthenium-coloured metal snap hooks. The back of the bag is finished with an external pocket.

Giorgio Armani Launches La Prima Soft For Men

Giorgio Armani Launches La Prima Soft For MenGiorgio Armani Launches La Prima Soft For Men

Giorgio Armani Launches La Prima Soft For MenGiorgio Armani Launches La Prima Soft For MenGiorgio Armani Launches La Prima Soft For MenGiorgio Armani Launches La Prima Soft For MenGiorgio Armani Launches La Prima Soft For Men