Giorgio Armani Presents An Exclusive Preview Of The New Giorgio Armani – 10 Corso Como Collection

Giorgio Armani presents an exclusive preview of the new Giorgio Armani – 10 Corso Como collection, made entirely from denim.

Synthesis of both unmistakable style and the exploration of unexpected territories, this second collaboration with 10 Corso Como stems from the desire to work with a single material, denim, creating a total look rich in nuance. It is the typically Armani idea of coherence, expressed as a wealth of possibilities.

The entire collection, from blazers and dust coats to blouses, shorts and clean-cut trouser suits, is made from denim. Forms are thin and elongated. Silhouettes are supple. The intense blue of the unwashed denim is complemented by the contrast with the soft cognac-coloured leather that appears in detailing on each garment. The look is completed with boots and La Prima bag, also made from denim. The result is a compact and essential wardrobe of different pieces that can be combined to suit different occasions.

The collection will be presented on 22 February at 10 Corso Como in Milan within the 20-square meter installation Mobilia Essay of the Italian artist Flavio Favelli, that involves luminous hangers and four large armchairs upholstered in rubber. Other armchairs will be exhibited at the Giorgio Armani boutique in via Sant’Andrea, at Tokyo’s Isetan as well as Tiziana Fausti in Bergamo, to highlight the collaboration.

The selection of garments and accessories will be available immediately from the concept store and online, and later from Giorgio Armani boutiques in Milan’s via Sant’Andrea, New York Madison Avenue, Tokyo’s Ginza Tower and Isetan, and Shanghai’s Taikoo Li Qiantan; and from Tiziana Fausti in Bergamo.