Giorgio Armani Neve Presents Its New Autumn/Winter 2022-23 Collection

The high-altitude Giorgio Armani Neve tour, launched in the 2021 winter season, continues as of Saturday 10 December with the first date in St. Moritz, to be followed by stops at some of Europe’s most prestigious ski resorts: Verbier (18 December 2022 – 18 March 2023), Courchevel (11 February – 7 April 2023) and finally Megève (6 December – 20 March 2023).

A show is scheduled in St. Moritz to present the Giorgio Armani Neve Autumn/Winter 2022/23 collection and will be held in the space in front of the Olympia Stadium, the historic and evocative setting for two editions of the Winter Olympic Games (1928 and 1948), located just minutes from the city. The distinctive design perfectly matches the brand's style, making the space a natural theatre for the show. Thanks to an external facade of mirrored panels and metal details in light gold, the structure with wooden seats disappears from view, amplifying the surrounding scenery.

For the occasion, the boutique in Via Serlas, 22 – where the Neve collection is already available – will present a special set-up in line with the concept of the travelling structure, characterised by narrow vertical mirrored elements that reflect the surrounding environment and panorama.

The event, organised in collaboration with the Swiss Tourist Board, has been designed to minimise visual and environmental impact, in line with the 20121 standard, and will conclude with an exclusive dinner.

Giorgio Armani Neve is the selection of garments and accessories dedicated to moments in the mountains, with a focus on outerwear and sport while reflecting the style and elegance of the brand.