Armani Brand
Emporio Armani Unveils New Campaign Captured By Alasdair McLellan
Luxferity, 09.09.2025
Emporio Armani presents its latest campaign, a poetic exploration of elegance through the lens of celebrated photographer Alasdair McLellan. The collection comes to life in evocative black-and-white imagery, where artistry and luxury fashion converge in a visual narrative that feels suspended in time.
Harry Aviator Sunglasses (Silver & Black / Grey)
Set against the lush backdrop of a villa garden adorned with weathered stone statues and architectural relics, the campaign reflects Armani’s dedication to timeless sophistication. Models Thea, Olivia, Alexis, Lauridis, Javi, and Liu embody a spirit of camaraderie, evoking cinematic references reminiscent of British and American film traditions. Each frame becomes both intimate and universal — a story of connection, style, and enduring elegance.
Award 4-in-1 Messenger Bag Italian Leather Black
The campaign captures more than garments; it conveys a tactile, almost painterly allure. The interplay of light and shadow enhances the refined textures of Emporio Armani’s ready-to-wear pieces and luxury accessories, drawing attention to the craftsmanship and detail that define the House. McLellan’s imagery transforms clothing into a living narrative, showcasing the seductive strength of simplicity.
Award Briefcase Italian Leather Black
A Cinematic Approach to Luxury Fashion
By choosing black and white, Armani emphasizes emotion over excess — allowing every silhouette, accessory, and fabric to take on an expressive quality. The result is a body of work that speaks to the modern global audience of luxury connoisseurs, yet feels steeped in timeless artistic traditions.
This new campaign underscores Emporio Armani’s unique ability to merge fashion with storytelling, reimagining what it means to capture luxury through photography in 2025.
Award Messenger Bag Italian Leather Black
