Alexander McQueen Brand
Alexander McQueen introduces its new Bag - The Curve
Luxferity, 22.04.2021
New for the Spring/Summer 2021 season is The Curve bag, a strong and contemporary design finished with a reference to the harness silhouette which has been central to the Alexander McQueen handwriting from the very early days of the house.
The Curve has a moulded silhouette, reflecting the stripped back approach and focus on silhouette that characterises the latest women’s ready-to-wear collection. A double-flap closure folds over, creating a pure and elliptical form. The body of the bag is hugged by the aforementioned harness - exaggerated and with all edges finished by hand.
The Curve is carried via an adjustable strap allowing the bag to be worn cross body or over the shoulder. An Alexander McQueen signature appears embossed on the front of the bag and a debossed seal features on the back.
A window display dedicated to The Curve bag will be installed at the Alexander McQueen London flagship on Old Bond Street mid-April.
Recalling the Spring/Summer 2021 film, First Light, the bags move in waves, referencing the ebb and flow of the River Thames. This installation will later be rolled out to select McQueen flagships worldwide.