Alaïa & Paul Bert Serpette

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Alaïa announced a special partnership with the iconic Parisian flea market Paul Bert Serpette, within “Les Puces de Saint-Ouen”.

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Created in 1946, Paul Bert Serpette is the largest antique market in the world. And the most flourishing in the Paris flea market. A veritable open-air museum where, every weekend, experts, enthusiasts, and lovers of objects seek pure beauty.

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From the 28^th of September to the 2^nd of October, Alaïa took over the mythical alleys of the market to show its Summer Fall 23 campaign.

Azzedine Alaïa was a collector and a regular visitor of Paul Bert Serpette. Today Pieter Mulier shares the same passion for collecting art and design. And the same affection for this unique place.

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To celebrate the bond between the Maison and Paul Bert Serpette, Alcidia Vulbeau, chef of the Restaurant Bonne Aventure  — a well-known address within the market — and her team, created a special dish inspired by the roots of the House exclusively for these days.

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A tribute to Alaïa’s unique sense of conviviality.