Acne Studios Brand


Acne Studios Presents Its Fall/Winter 2021 Face Collection

Luxferity, 01.06.2021

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Exploring the 'chosen family’, the Acne Studios Fall/Winter 2021 Face collection transcends tradition by embracing kinship — through common values, interests and creativity.

Shot by photographer Roe Ethridge, the images spotlight this concept by featuring French bands Nyokô Bokbaë and Faire, as well as a group of environmentalists and a trio of artists who are best friends. The playful and unisex garments, shoes and accessories have touches of vintage sportswear, 00s streetwear and worn-out workwear throughout. Over two drops, the iconic Face motif patch features in different guises in distinct ‘stories’, or families.

  • Drop 1 – “Basketball” & “Dazzle”, 6 May
    Featuring: French band Faire and artist trio Meme, Nini and Tavi

The first drop revolves around “Basketball” with a puffed basketball or contrast stitch Face motif patch. Soft, woven bleached checks, multicolour mesh, striped ribbing and jersey in powder pink, navy, yellow, purple, grey melange and bottle green take the form of a flannel coach jacket, shirt and shorts, marl sweatpants, hoodies and t-shirts, plus sport jersey-inspired tops and flannel-printed sneakers, bucket hat and tote bag. Also, within this drop is “Dazzle”, with rhinestone-embellished Face motif patches, embroidered patches and ultrasonic Face quilting. Shiny satin, jersey, fleece and blown-up diamond prints in subtle cream, beige, black and browns punctuated by jade green make the most of an updated varsity jacket, overshirt, sweatshirts, tshirts, bucket hat and tote bag.

Acne Studios Presents Its Fall/Winter 2021 Face CollectionAcne Studios Presents Its Fall/Winter 2021 Face CollectionAcne Studios Presents Its Fall/Winter 2021 Face CollectionAcne Studios Presents Its Fall/Winter 2021 Face CollectionAcne Studios Presents Its Fall/Winter 2021 Face CollectionAcne Studios Presents Its Fall/Winter 2021 Face CollectionAcne Studios Presents Its Fall/Winter 2021 Face Collection

  • Drop 2 – “Bizzarro World Tour” & “Pop”, 8 July
    Featuring: French band Nyokô Bokbaë and environmentalists Jane, Lea and Polyka

The second drop sees “Bizzarro World Tour” with a stencil-sprayed or washed leather Face motif patch. Stonewashed cotton, metallic rivets, intarsia lambswool knits, crisp poplin and twisted logo spellings in faded peach, bright blue, mandarin orange, beige and black are made into workwear jackets, trousers and shorts, short-sleeved shirts, sweatshirts and t-shirts, plus ballcaps, beanies, headbands, duffel bags and socks. The drop then phases into “Pop”, with its vibrant yellow and black Face motif patch, embroidered patches and intarsia knit logo. Glossy nylon, jersey and fleece in blush pink, chestnut brown, white and black are crafted into puffy outerwear, striped knitwear, hoodies, t-shirts and shorts, plus oversized tote bags, beanies, gloves, a beach towel and pool slides.

Acne Studios Presents Its Fall/Winter 2021 Face CollectionAcne Studios Presents Its Fall/Winter 2021 Face CollectionAcne Studios Presents Its Fall/Winter 2021 Face CollectionAcne Studios Presents Its Fall/Winter 2021 Face CollectionAcne Studios Presents Its Fall/Winter 2021 Face CollectionAcne Studios Presents Its Fall/Winter 2021 Face Collection

Sustainability

Following Acne Studios’ ambition to incrementally use a higher share of preferred materials in its collections, 90% of Face collection FW21 is sustainably sourced. For example, all jersey and fleece cotton is organically grown, all knitwear is certified according to Responsible Wool Standard (RWS) and all bags are made of recycled polyester.

The first drop of the FW21 Face collection will be available in all Acne Studios stores and on acnestudios.com from 6 May, and the second drop from 8 July.

Q&A
  • Drop 1 – “Basketball” & “Dazzle”, 6 May
    Featuring: French band Faire (Romain, Raphael and Simon) and artist trio Meme, Nini and Tavi.

For the Fall/Winter 2021 Face collection, Acne Studios brings together different chosen families for the campaign, shot by photographer Roe Ethridge. The collection is divided into two drops; the first of which will be released on 6 May, spotlighting French band Faire, as well as best friends and artists Meme, Nini and Tavi. Below, they answer some questions to reveal their outlooks on themselves and their chosen families:

Faire:

Describe yourselves in three words.
La Gaule Wave (a French punk music genre).
How would your friends describe you in three words?
Complementary, wild and colourful.
What is your idea of happiness?
Happiness to us is a live show where everyone forgets who they are.
What connects you to each other besides music?
The need for adventure.
What does the phrase “chosen family” mean to you?
“Chosen family” is the strength you find in yourself through certain others and the extraordinary things you could have never accomplished or created on your own.

Meme:

How would your friends describe you in three words?
Sad Asian Mom (my Instagram handle).
What does the phrase “chosen family” mean to you?
I think being queer, the phrase “chosen family” is extremely important and personal to me. It’s the circle of loved ones you have that supports you and allows you to be you if you didn’t get to grow up having that chance. I’m extremely fortunate to have the chosen family I have here with me in Paris and around the world.
Where do you see yourself in 10 years’ time?
Acne Studios reunion Face campaign — joking! But hopefully I'm that happy, older person who’s comfortable in their own skin and the youthful angst has disappeared. I also hope I’ve inspired someone younger to be happy when they get older.

Nini:

Describe yourself in three words.
Kind, hilarious, clumsy.
What is your idea of happiness?
To bring joy and laughter to everyone I love and care for.
What connects you to the friends that are in the campaign with you?
Beautiful faces, beautiful heart and spirit, and sense of humour.

Tavi:

Describe yourself in three words.
Aesthete, curious, adventuresome.
What is your idea of happiness?
Follow your heart, listen to yourself.
What is the one thing you are the most grateful for your entire life?
Every beautiful soul I have met and all the experiences that brought me to this point.