Zomer Presents FW25 Campaign “Back To Front” By David Luraschi
Luxferity, 04.09.2025
Zomer unveils its Fall/Winter 2025 campaign, “Back to Front”, an imaginative continuation of the creative dialogue introduced during the brand’s March runway show. Captured by renowned photographer David Luraschi against the timeless backdrop of Paris, the campaign radiates Zomer’s signature playfulness while reaffirming its reputation as one of today’s most expressive voices in luxury fashion.
Trim Embellished Cotton Short Dress
Playful Luxury Meets Everyday Life
The campaign translates Zomer’s runway artistry into the rhythms of everyday city living, bringing high fashion into real-world streets. By revisiting the whimsical codes of its March presentation, “Back to Front” reinforces the brand’s DNA: a joyful approach to contemporary luxury that invites freedom of expression and individuality.
Printed Cotton Short Dress
The Spirit of Paris Through Luraschi’s Lens
Known for his ability to capture moments of intimacy and spontaneity, David Luraschi elevates Zomer’s vision by grounding its aesthetic in authentic urban energy. The streets of Paris, with their iconic architecture and cultural vibrancy, become the canvas for a campaign that merges avant-garde design with the charm of daily encounters.
Trim Embellished Cotton Short Dress (Cv)
Zomer’s Joyful DNA
At the heart of the FW25 campaign is Zomer’s belief that luxury fashion should inspire delight. Rather than confining style to grand stages or private salons, the brand invites its community to embrace clothing as a medium for play, creativity, and freedom. “Back to Front” is both a celebration of this ethos and an affirmation of Zomer’s enduring place within the international luxury landscape.
Trim Embellished Cotton Midi Dress
Macramé Midi Sleeveless Dress
Tweed Jacket
Raffia And Leather Bag
Bucket Hat (Elephant Grey)
Raffia Heeled Platform
Flowering Necklace
