Rachel Scott Appointed Creative Director Of Proenza Schouler
Luxferity, 05.09.2025
Proenza Schouler, the New York fashion house synonymous with craft, innovation, and New American Luxury, has announced the appointment of Rachel Scott as its new Creative Director. This marks a transformative moment for the brand, as it embarks on a bold new chapter under Scott’s artistic leadership.
A Fresh Vision For American Luxury
Rachel Scott brings to Proenza Schouler a global design perspective, profound technical mastery, and a distinctive voice that resonates with the spirit of the modern American woman. Known for her ability to merge artisanal craftsmanship with contemporary innovation, Scott is set to amplify Proenza Schouler’s DNA while steering it into an exciting future.
Shira Suveyke Snyder, CEO of Proenza Schouler, commented:
“As one of the most celebrated design talents of today, Rachel brings a fresh and female perspective to a brand built on the spirit of the modern American woman. Her profound understanding of Proenza Schouler’s codes, paired with her exceptional ability to marry craft with innovation, made her the natural choice to lead the brand forward.”
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From Collaboration To Creative Leadership
Having joined Proenza Schouler earlier this year as a consultant, Scott has already played a pivotal role in shaping the creative direction of the brand. The Spring Summer 2026 collection, co-developed with the Design Studio, offers an intimate preview of her vision—one that will evolve with her upcoming collections.
Her official debut as Creative Director will arrive in February 2026, with the unveiling of the Fall Winter 2026 collection, a milestone moment that will define the next era of the house.
Rachel Scott On Her Appointment
Speaking on her new role, Scott shared:
“It is with great excitement that I join Proenza Schouler, a brand at the heart of American Fashion, and one I have long admired. I hold deep respect for the beauty and world Jack and Lazaro so brilliantly crafted, and I look forward to bringing my perspective in dialogue with their legacy. I am grateful to Shira for her trust and I am honored to step into this role to envision the next chapter of Proenza Schouler.”
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Founders Welcome A New Chapter
Founders Lazaro Hernandez and Jack McCollough, who stepped down from the creative direction in January 2025, expressed their enthusiasm:
“When we left Proenza Schouler last January, we knew the story would go on but not yet who would write the next chapter. Rachel is someone whose work we have always admired. Her trajectory over the last few years has been impressive to watch. As founders and board members of the company, we are proud to welcome her to this very special brand and excited to see how she will embrace and evolve the legacy and spirit of what we started.”
A New Era For Proenza Schouler
The appointment of Rachel Scott signals a new era in New American Luxury, one where innovation, inclusivity, and heritage converge. With her inaugural collection set for February 2026, the fashion world eagerly awaits her interpretation of modern elegance under the Proenza Schouler banner.
