Timeless Engineering Meets High Watchmaking: The Jacob & Co. Bugatti Tourbillon And Bugatti Tourbillon Baguette
Luxferity, 21.08.2025
In an extraordinary fusion of automotive engineering and haute horology, Jacob & Co. has unveiled the Bugatti Tourbillon and its exclusive diamond-studded counterpart, the Bugatti Tourbillon Baguette—two timepieces that redefine the boundaries of precision, luxury, and craftsmanship. These exceptional creations are not merely watches; they are a testament to the relentless pursuit of perfection by two of the world’s most iconic names: Bugatti Automobiles and Jacob & Co.
The Pinnacle of Luxury: A Shared DNA of Performance and Precision
Much like the hypercar that inspired it, the Bugatti Tourbillon timepiece epitomizes the art of precision engineering. A product of a creative partnership that transcends conventional design, this timepiece mirrors the engineering excellenceof the Bugatti brand. Designed in tandem with Bugatti’s Tourbillon hypercar, the watch is a marvel of luxury craftsmanship—an embodiment of high-performance technology and exquisite design aesthetics.
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In just under 18 months, Bugatti’s engineers and Jacob & Co.'s master watchmakers joined forces to deliver a horological masterpiece that blends cutting-edge mechanical engineering with the timeless artistry of watchmaking. The Bugatti Tourbillon timepiece is not merely a watch, but a statement of innovation, drawing inspiration from the Tourbillon hypercar's intricate dashboard design and its unrivaled mechanical prowess.
A Fusion of Automotive Engineering and Watchmaking Mastery
At first glance, the Bugatti Tourbillon timepiece commands attention with its striking visual design. The watch’s mechanical dashboard is an homage to the hypercar's own instrument cluster, featuring a 30-second flying tourbillonon the left of the dial, symbolizing speed and precision. At the heart of the design is a power reserve indicator—a visual metaphor for the vehicle’s V16 engine, meticulously recreated within the timepiece.
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Perhaps the most breathtaking feature is the engine block automaton inside the watch, fashioned entirely from sapphire crystal. It contains 16 titanium pistons, which move in synchronized motion at the press of a button—a mesmerizing display of mechanical mastery, reminiscent of the iconic V16 engine that powers the Bugatti hypercar.
The case of the Bugatti Tourbillon timepiece, crafted from the finest materials, mirrors the design of the Bugatti vehicle with unparalleled precision. Its bold, 52 x 44 mm frame is a tribute to the hypercar's form—with laser-etched grid patterns reminiscent of the grille and radiators, and sapphire crystal side windows that allow a glimpse into the intricate workings of the movement. Every component of this timepiece reflects the exacting standards of Bugatti engineering, bringing a symphony of high-performance watchmaking to life.
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The Bugatti Tourbillon Baguette: A Jewel of High Jewelry and Watchmaking
For the most discerning collectors, the Bugatti Tourbillon Baguette elevates the art of luxury to new heights. This high jewelry timepiece features an incredible 17 carats of baguette-cut diamonds and 18 baguette-cut rubies—a stunning tribute to the exceptional precision and innovation that defines both Bugatti and Jacob & Co.
Crafted from 18K white gold, the watch’s case is adorned with 328 diamonds and rubies, arranged using the invisible setting technique—a hallmark of Jacob & Co.’s jewelry expertise. The rubies are placed to evoke the taillights of the Bugatti Tourbillon hypercar, creating a striking contrast with the diamond-studded design. The Bugatti Tourbillon Baguette is an opulent work of art, where fine jewelry seamlessly merges with the precision of high-end watchmaking.
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Every aspect of this timepiece reflects luxury in its purest form. From the 18K white gold case to the dazzling diamonds and rubies, the Bugatti Tourbillon Baguette is a true masterpiece—a symbol of exclusivity and refinement for those who demand nothing but the best.
A New Era in Luxury Engineering
Both the Bugatti Tourbillon and the Bugatti Tourbillon Baguette are more than just timepieces; they are extraordinary works of art, a seamless fusion of high watchmaking and automotive engineering that transcend the conventional boundaries of design. Whether you are a passionate automotive enthusiast or a watch connoisseur, these creations offer a rare opportunity to own a piece of history—an expression of true luxury craftsmanship that will continue to captivate for generations to come.
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As Wiebke Ståhl, Managing Director of Bugatti International S.A., explains, "From the beginning of our partnership, Bugatti and Jacob & Co. have had the honor of channeling our unique, world-leading skillsets into horological creations that stand the test of time. Each is a work of art, to be admired from generation to generation."
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In the pursuit of engineering excellence and timeless beauty, these two masterpieces—the Bugatti Tourbillon and the Bugatti Tourbillon Baguette—represent the ultimate expression of luxury and innovation. Whether in the form of a hypercar or a timepiece, the spirit of Bugatti and Jacob & Co. continues to push the boundaries of what is possible.
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