Samsøe Samsøe Presents Its New Spring Summer 2025 Collection Campaign: Canal Tour
Luxferity, 13.02.2025
Samsøe Samsøe presents its Spring Summer 2025 collection set against its hometown’s waterfront on the ‘CANAL TOUR’. Shot by Philipp Paulus, who previously lensed the brand’s iconic ‘NINE TO NINE’ campaign, the collection is presented by five talents that are long-standing members of Samsøe Samsøe’s community: Josefine Lynderup, Hakima Duot, Clara Fossar, Ruben Moreira, and Badhiel Lony, who are accompanied across the city.
Rubis Big Bang Handbag
Water serves as a connector throughout the shots of the campaign – from the boat that takes our heroes to the different locations to water being the main backdrop and its colour determining the tinting of the overall imagery. The cold tone of the photos seemingly contradicts the collection itself, which features a range of pastel and brightly coloured essentials as well as sleeveless or short-sleeved silhouettes that have been designed for the move into Spring and the beginning of Summer. However, it is this tint that subverts expectations and offers a more realistic perspective on the season – one that aptly takes up what Spring in particular often looks like: sudden changes in weather that make it impossible to foretell what the day may hold. You may plan your canal tour hoping for sun, but on the day itself, the weather has other plans.
v-40 Stormy Gray On Block Bracelet
Hailing from Copenhagen, changeable weather is an important aspect that is considered throughout the creation of each of Samsøe Samsøe’s collections. All of the brand’s pieces are designed to not only work on their own, but to be building blocks that allow for effortless styling through layering – ensuring easily adaptable ensembles that make it possible to look good while also preparing for three different kinds of weather across a single day. In the Spring Summer 2025 collection and its accompanying campaign, this is characterised by modern leather jackets worn over knitwear on one end of the spectrum and a casual shirt combined with a bikini on the other end. Similarly, Samsøe Samsøe continues to prove its desirability no matter the personal style preference, showing off the versatility of its collection: classic T-shirts and denim meet the Salydia jacket in Dusty Yellow, a new take on the impactful Salylo jacket of the AW24 season.
Space Big Bang Handbag
Staying true to its name, the ‘CANAL TOUR’ presents itself as a dynamic campaign that does not only take place at a wide array of different locations across the city, but that also shows a clear focus on movement. From taking a swim to jumping into the water or standing on a paddleboard, the designs are shown within the context of everyday wear. After all, Samsøe Samsøe is known for its wearable aesthetic that crafts the perfect look for any situation – no matter the weather, the activity, or the occasion – and the Spring Summer 2025 collection proves that once more and with a special nod to the brand’s Scandinavian roots at that.
Award Messenger Bag Italian Leather Black
Bubble Gum Big Bang Handbag
Passage De Drake Deep Blue
Blue Sky Big Bang Handbag
Award 4-in-1 Messenger Bag Italian Leather Blue
Tweety Big Bang Handbag
v-40 Blue Dusk On Block Bracelet
Daktari Big Bang Handbag
