FRAME Debuts Spring 2025 Campaign With Sienna Miller And Oli Green
Luxferity, 09.02.2025
FRAME, the Californian fashion house, reveals Sienna Miller and Oli Green as the new faces of the brand’s Spring 2025 collection. The latest in their series of ICON portraits and the fi rst featuring both the men’s and women’s collections on this powerful duo. FRAME's campaign series continues to redefi ne a new era of storytelling, putting fashion at the intersection of entertainment and art, through compelling casting and creative direction.
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Miller was a natural choice for FRAME’s Co-Founder and Creative Director Erik Torstensson. An icon of the screen and red carpet, who has transcended her generation to become one of Hollywood’s most celebrated movie stars, Miller is a power woman who transitions from the screen to the stage with ease. An actor, a producer, and a mother of two, she is both relatable and inspirational. Miller is a woman that other women aspire to and one who controls her own narrative - a perfect depiction of the FRAME philosophy. And as with all the FRAME collaborators, this was born of friendship fi rst; Torstensson has counted Miller as one of his close friends for almost a decade.
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Oli Green is a London based actor and model who started his career after studying at the Strasberg Theatre & Film Institute in New York. Alongside roles in the Mosquito Coast and The Crown he has fronted several fashion campaigns.
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The pairing of Miller and her partner Oli Green is a fi rst for FRAME, shooting talent as a couple. A conversation (over a lunch during Paris Fashion Week last year) became the catalyst for the collaboration and the shoot took place in London just before the holidays. The denim icons campaign, shot by Torstensson, continues the seminal series set in the bedroom, lending immediate intimacy to the portrait of the couple. The brief was Miller as she is - a natural and timeless beauty - with her own brand of freshness and global appeal. And by her side: Green, the handsome, promising young actor.
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Miller showcases The Vertical in Laurence, debuting the brand's newest, and highly covetable classic straight leg jean in rigid denim. Green wears the relaxed heavy denim shirt in embrace and the straight jean in vicente crafted from sustainable and recycled cotton.
The collection will be available for purchase at FRAME stores globally, from the link below and with retailers including Net-A-Porter, Harrods, Selfridges, Liberty, MyTheresa, Le Bon Marche, Galeries Lafayette, Printemps, Breuninger, Neiman Marcus, Bergdorf Goodman, Saks, Bloomingdales, Nordstrom, and Shopbop, beginning February 6th, 2025
