Rabanne Brand
Rabanne Beauty Introduces Its New Mascara: Rockstar Mascara
Luxferity, 05.02.2025
Two years ago, La Maison united fashion and beauty with a trailblazing makeup collection for limitless self-expression. The next-generation revolution continues as Rabanne’s best-selling 5-in-1 Famous Mascara is joined by Eyephoria Rockstar Mascara: a new icon for high volume and blacker-than-black intensity that unleashes your fiercest lash look and frees your main character energy.
Inspired by Monsieur Rabanne’s legendary avant-garde spirit, Rockstar Mascara continues La Maison’s unshakeable connection to music. Throughout the 1980s, Monsieur Rabanne pioneered Centre 57 and the nightclub, Black Sugar – two iconoclastic hubs of artistic expression for musicians to showcase their talent. More than venues, they were monuments to the changing cultural landscape of the time.
Rubis Big Bang Handbag
Today, the music of our heritage lives on in Rabanne’s every move, including our appointment of Troye Sivan as a Makeup Ambassador: a next-generation icon who embodies the modern-day vision and music at the heart of La Maison.
Hit play on the soundtrack, push volume to the max. Now your lashes are on fleek, it’s time to go back to black. Unleash your inner rockstar.
LIVE LIFE ON FULL VOLUME - MEET THE ULTIMATE FORMULA & BRUSH POWER PAIR
All the attitude, all the impact. Inspired by an effortlessly cool vibe, Rockstar trailblazes a new era in full power lash volume. Harnessing Rabanne makeup innovation, Rockstar Mascara contains a vegetal volumizing wax duo of berry wax and rice bran wax that coats and holds the lashes, instantly giving you 220% more volume.1 Blacker than black for extreme intensity; a high concentration of black and ultra-marine blue pigments empower your boldest gaze yet with a lash look that is 214% darker.2
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Apply, layer, build to your desired rockstar look; the ultra-rich formula glides on yet remains weightless, delivering 24-hour performance and comfort while remaining sweat, smudge, heat, life, party and emotion-proof. Powered by 94% natural ingredients, the next-generation formula is enriched with nourishing and strengthening castor oil to care for lashes each day.
As the ultimate iconic duo, the formula meets its match in Rabanne brush technology. Packed with more than 600 fibers, the brush charges the lashes with the perfect dose of formula, instantly densifying and multiplying them for even more sumptuous drama. The unique conical shape gives you maximum impact and all the precision, bringing the perfect shape to reach all angles– from inner to outer corners – and the bottom lashes.
A volume overdose in a flash:
After the first application, Rockstar Mascara delivers:3
88%: instant volume on eyelashes
96%: an intense deep black look
94%: instant definition
93%: the innovative brush catches all lashes from shortest to longest and thinnest to thickest
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An intense gaze that stays with you:
At the end of the day:2
Visibly provides volume, length, curl and definition for up to 24 hours
Ultra-black intensity remains for up to 24 hours
Remains smudge, humidity and sweat-proof for up to 24 hours
Complete your boldest ever lash routine by applying Famous Primer Mascara beforehand and glitterizing Famous Top Coat Mascara afterwards. Now, even the shyest of lashes come out of hiding to reveal the rockstar in you.
Rockstar Mascara is an ophthalmologically tested vegan formula, suitable for contact lens wearers and those with sensitive eyes.
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A CODE-BREAKING DESIGN - MATTE & GLOSSY BLACK COLLIDE IN A ROCKSTAR MOMENT
Always rule-breaking, never following: Rabanne defies its own conventions with the sleek, graphic design of Rockstar Mascara. As a new edgy rock and roll icon of desire, it swaps La Maison’s signature high-shine metallic finish for extreme matte black, contrasted by a super glossy Rabanne logo. On the outer pack, matte black is topped with the Rabanne logo in white, completing a new must-have weapon of lash empowerment.
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DON’T BE SHY - A NEW HANDBAG PALETTE HARMONY IGNITES THE ROCKSTAR MOOD
To push the limits of rockstar energy, Rabanne Beauty Creative Director Diane Kendal has created a new Back To Black makeup mood using La Maison’s best-selling makeup icons and a new Handbag Palette harmony in Don’t Be Shy: a high-impact palette of four multi-finish shadows inspired by La Maison’s fashion fabrics, including deep burnt aubergine in matte Walk Of Shame, rosy pink Chat Up infused with shimmer, metallic burgundry Flirty Eyes and So What?: a veil of luminous sparkle.
To create the Back To Black Mood: apply matte Walk Of Shame from the new Handbag Palette in Don’t Be Shy over the eyelid. Using a brush, apply 24-hour cream-to-paint Colorshot in shade Black Lune, a multi-dimensional, pearl-infused black, to add definition and intensify your gaze. Blow it out with leather-like matte black shadow, Back To Black from the Mini Palette. Balance the look with nude lips using Dramalips in Secret Coat. Amp your mood with as many coats of Rockstar Mascara as you wish.
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TROYE SIVAN STARS IN A NEW ROCKSTAR CAMPAIGN - THE NEXT-GEN ICON REINFORCES RABANNE’S MUSIC HERITAGE
He’s bold, magnetic, with his own unique aesthetic: Rabanne Beauty Ambassador and GRAMMYnominated singer, songwriter and actor Troye Sivan defies convention and frees himself from limitations in a new mascara campaign. Set in a music studio, the recording session starts. Troye goes back to black, appearing in a series of hero movies and still life images dressed in a signature Rabanne leather jacket and silver jewelry. Bold, charismatic, with an irresistible energy, he applies mascara to reveal his true self and unleash a new vibe. He’s one of a kind.
Pendant Manta
1 After three coats. Instrumental evaluation on 22 people.
2 After three coats. Clinical evaluation on 30 people.
3 Consumer test on 67 people.
