Paul & Shark Presents Its New Fall/Winter 2024 Campaign
Luxferity, 16.09.2024
Coloured sails against the leaden winter sky, kitesurfers gliding over the water and the bond between three friends. The cold is eased only by wrapping up in warm clothing, while the waves continue crashing relentlessly in the background.
Paul & Shark’s Fall/Winter 2024 campaign tells the brand’s essential story: everything leads back to the sea - the sea from which Paul & Shark emerged and which, even today, serves as a source of inspiration and nourishment. The sea as a raw, natural element, but also a state of mind - a vehicle for deep thoughts and emotions.
n-42 Legacy Edition On Hybrid Strap
The story of different generations, previously captured in “A Father and Son Tale”, now continues with a new perspective - a journey among friends. Team spirit, performance and spontaneity form the backdrop of these new images, shot by Giampaolo Sgura with styling by Anna Dello Russo. A day spent among friends, where each shared moment becomes a lasting memory - kites soaring in the sky and wetsuits worn for a special day.
n-42 Cobalt Blue Edition On Hybrid Strap
In this narrative, the pieces from Paul & Shark’s Fall/Winter 2024 collection serve as loyal companions on the adventure. Knitwear takes centre stage, with wool blended with cashmere, often enriched by the iconic Typhoon treatment that makes these garments both wind and water resistant. Key elements like cable knits, high collars, white and blue stripes, and the signature shark logo remain ever-present. The blue peacoat acts as a link between past and future, continuing to be a key piece in the collection while evolving in fit and shape. The colour palette also celebrates the beauty of the sea, embracing shades of blue, light blue, cerulean and beige.
