Zegna Brand
Born In Oasi Zegna Presents Roman Coppola
Luxferity, 12.09.2024
A new short film commissioned by ZEGNA, written and directed by Boramy Viguier follows American filmmaker Roman Coppola as he retraces the footsteps of founder Ermenegildo Zegna — the Count Monte Rubello — throughout the salons of the historic family villa and factory in Trivero to the surrounding mountainscape of Oasi Zegna.
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In the film and a series of accompanying imagery, Coppola discovers the life of a place and the legacy of a visionary founder — kept very much alive for posterity. Elegantly dressed in the iconic “Il Conte” jacket, Coppola is an observer of sorts until the journey takes on a personal slant as he reflects on his own heritage, the importance of roots, and how the decisions we make in our lifetime impact and inspire generations to come.
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Revealed as part of the “VILLA ZEGNA” experience in New York City, the second chapter of a global event concept after “VILLA ZEGNA: An Oasis Of Linen” in Shanghai in May, the film celebrates ZEGNA’s long-standing American ties. In 1938, Ermenegildo Zegna, the Count of Monte Rubello, boarded a transatlantic liner and sailed to New York to host a symbolic gala dinner in honour of the Professional Italian Tailors of America.
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In addition to the film screening, “VILLA ZEGNA” in New York hosted a series of exclusive dinners, gathering the brand’s closest friends, opinion leaders, celebrities, top customers, tastemakers, and press together for this unforgettable moment.
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