Nine:inthe:morning Debuts Exclusive FW25 Pop-Up At Galeries Lafayette Haussmann
Luxferity, 13.10.2025
In a defining moment for contemporary luxury fashion, nine:inthe:morning announces the opening of its latest pop-up at Galeries Lafayette Haussmann, Paris, running from October 22 to November 11, 2025. This new presence in the heart of Paris—an epicenter of global style—cements the brand’s international influence and commitment to quiet luxury.
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Located on the second floor of the historic department store, the pop-up presents a curated selection of the women’s Autumn/Winter 2025 (FW25) collection, featuring a palette of warm, sophisticated hues—from camel and chocolate to deep black. Structured blazers, tailored trousers, and authentic denim harmonize comfort, durability, and understated elegance, embodying the brand’s signature approach to modern refinement.
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A Space That Speaks Luxury
The design of the pop-up draws inspiration from the brand’s iconic fabric, Japanese Camel Gabardine, a symbol of artisanal excellence and enduring quality. The space’s warm camel tones contrast with black iron accents, including a sculptural centerpiece: a custom-made table shaped like the number 9, reflecting the brand’s identity and heritage. The environment effortlessly merges textile tradition, Italian design, and contemporary craftsmanship, inviting visitors into an immersive luxury experience.
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This thoughtfully curated pop-up is more than a retail environment—it is a testament to nine:inthe:morning’s philosophy: timeless elegance, functional design, and authentic storytelling. By exploring innovative modes of presentation, the brand continues to redefine the relationship between fashion, materiality, and heritage.
Elevating Parisian Luxury
Nine:inthe:morning’s pop-up is a celebration of the sophisticated Parisian shopper, offering a space where discreet elegance and sartorial quality meet. As the brand further establishes its global presence, this FW25 showcase reinforces its position as a leader in the quiet luxury movement, blending subtle refinement with contemporary flair.
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