Loro Piana Spring/Summer 2026: Art Meets Mediterranean Couture
Luxferity, 13.01.2026
Loro Piana Spring/Summer 2026: Art Meets Mediterranean Couture
Loro Piana Spring/Summer 2026: Art Meets Mediterranean Couture
Where the Maison’s Sartorial Poetry Intertwines With Provence’s Eternal Light
In a radiant tableau that bridges haute couture and art history, Loro Piana unveils its Spring/Summer 2026 Campaign, shot by the legendary Mario Sorrenti amid Saint-Paul-de-Vence’s timeless stone lanes and Mediterrenean breeze. The campaign launches globally from 14 January 2026, anchoring the Maison’s seasonal narrative in a place where culture and fashion feel innately intertwined.
Loro Piana’s ongoing dialogue between refined wardrobe and world heritage finds a natural home here — spotlighting La Colombe d’Or and the Fondation Maeght, two bastions of artistic legacy that have long welcomed creators like Picasso, Miró, Léger, Giacometti, and Chagall. Their collective imprint resonates deeply with the Maison’s commitment to quiet sophistication, craftsmanship, and lived beauty.
Plissé - Ivory
“In Saint-Paul-de-Vence, art and attire are not just photographed — they inhabit the same atmosphere.”
Provence As Muse
Situated high above the glittering Mediterranean, Saint-Paul-de-Vence has been a haven for artists, writers, and luminaries drawn by its luminous light and limestone textures. In a setting that feels both ancient and immediate, the Spring/Summer 2026 Collection — rich in fluid silhouettes, vibrant hues, and soft, natural textiles — unfolds as a tapestry of Mediterranean elegance.
Photon Sphere
Models Jacqui Hooper, Long Li, Vasko Luyckx, Awar Odhiang, and Binx Walton navigate the art-infused spaces, seamlessly blending Loro Piana’s warm weather wardrobe with the living canvas of murals, sculptures, and gardens. From Chagall’s vibrant frescoes to Giacometti’s slender forms, the clothes echo the cadence of visual culture and Mediterranean rhythm.
Art & Attire in Harmony
Inside the Fondation’s secluded library and within the Colombe d’Or’s storied courtyards, Sorrenti captures the Collection in motion — garments brushing against sun-washed stone; colours humming against shaded interiors. This dynamic creative interplay echoes other visionary narrative campaigns in luxury fashion, such as Prada’s Spring/Summer 2026 vision and FRAME’s art-driven fashion dialogue with Hôtel Ritz.
The Wave (Beige)
A Maison In Motion
This latest visual journey continues Loro Piana’s tradition of architectural and cultural site selection — from Casa Rotonda to Casa das Canoas — underscoring fashion as a lived experience, not just a visual artefact. The Spring/Summer 2026 campaign stands as both an artistic tribute and a testament to effortless elegance, affirming the Maison’s vision: that genuine luxury resides in the union of craft, culture, environment, and nuance.
Campaign Credits
Photography: Mario Sorrenti
Creative Direction: Atelier Franck Durand
Styling: Aleksandra Woroniecka
Video Direction: Luca Werner
Hair & Make-up: Damien Boissinot & Hiromi Ueda
Models: Jacqui Hooper, Long Li, Vasko Luyckx, Awar Odhiang, Binx Walton
Rubis Big Bang Handbag
Bucket Hat (Elephant Grey)
Flowering Necklace
Artwork Credits:
©️ Successió Miró
©️ ADAGP, Paris, 2026
