Frame × Ritz Paris: Fifth Drop Elevates Parisian Chic With Californian Ease
Luxferity, 03.12.2025
Frame × Ritz Paris: Fifth Drop Elevates Parisian Chic With Californian Ease
Gold-Leaf Dreams: The Fifth Chapter Of An Iconic Collaboration
For its fifth edition, the celebrated partnership between FRAME and Ritz Paris reimagines the very idea of holiday-season dressing: timeless tailoring, sumptuous cashmere, and the quietly covetable staples of an elegant life spent between a West Coast atelier and a Parisian salon. The 30-piece capsule launches globally December 3rd and channels the golden era of travel—filtered through FRAME’s relaxed California DNA.
The campaign, shot reportage-style in the Hôtel Ritz, features Lou Doillon—the quintessential Parisian artist—whose casual poise (barefoot in opaque tights, Breton sweater, black velvet pantsuit on an antique green sofa) captures the collection’s spirit: insouciant, refined, effortless. The capsule includes the oft-sold-out Ritz Paris baseball cap in a new chocolate-brown colorway, heritage tailoring, and festive silk pajamas intended for a “holiday at the Ritz” mood.
Rattrapante R.U.R.
“This partnership becomes something deeper than an exclusive collection — it becomes a cultural exchange.” — Silvia Merati, CEO of FRAME
Where To Shop & Global Reach
The limited-edition collection is available at 18 FRAME stores, on FRAME-store.com, on the Ritz Paris e-boutique, and at select luxury retailers worldwide. From December 5, the capsule will also be available in-house at the Ritz Paris boutique itself — a natural home for garments inspired by Place Vendôme’s architecture and the hotel’s storied décor.
Space Big Bang Handbag
A Look Back: FRAME’s Recent Cultural Collaborations
This fifth drop sits within FRAME’s ongoing pattern of artist-led campaigns and creative partnerships. Luxferity recently covered FRAME’s Spring 2025 campaign starring Sienna Miller and Oli Green, underscoring the brand’s cinematic storytelling approach.
FRAME’s collaborative instincts extend beyond celebrity casting: past co-branded work includes a denim-centric capsule with Amelia Gray (an exploration of luxe denim and off-duty supermodel cool) and a youth-driven partnership with Alix Earle reviving the skinny-jean silhouette—both covered by Luxferity and reflecting FRAME’s cultural reach. See our features on the FRAME & Amelia Gray capsule and FRAME × Alix Earle.
Bubble Gum Big Bang Handbag
Design DNA: Quiet Luxury, Tangible Craft
Across the 30 pieces, expect reworked staples that emphasize texture, cut and provenance—cashmere Breton knits, velvet tailoring, silk-striped pajamas and a half-zip polo with an ’80s preppy nod. The palette is restrained, tactile and effortlessly wearable: the quiet-luxury playbook for jet-set wardrobes that value longevity over trend cycles.
The Cultural Context — Hotel × Fashion Collaborations
Hotel fashion collaborations have become a meaningful part of luxe marketing strategies: they fuse place identity with product storytelling, and the Ritz—an address long associated with haute couture, artists and history—makes a natural partner for FRAME’s elevated everyday approach. The partnership’s longevity (five years strong) speaks to a successful blending of two brands that understand curatorial taste.
Blue Sky Big Bang Handbag
Why Collectors And Gift-Givers Should Take Notice
From $148/€165 to $1,298/€1,375, the price points provide entry for aspirational gift buyers while offering haute moments for collectors of capsule pieces. With international retail partners including KaDeWe Berlin, Lane Crawford Hong Kong and Tryano Abu Dhabi, the collection’s distribution reflects how modern luxury travels. Availability is limited — which, in the world of quiet luxury, becomes part of the allure.
Five years on, the FRAME × Ritz Paris partnership remains a study in how heritage and contemporary cool can cohabit: a conversation between French refinement and California ease that, season after season, produces garments meant to last as long as the memories they evoke.
