Valentino Beauty And Digital Artists Transform Born In Roma

Valentino Beauty Reimagines Born in Roma With Seven Digital Visionaries

Valentino Beauty has unveiled an extraordinary creative initiative that elevates the Born in Roma fragrance — not just as a scent, but as a cultural and artistic emblem of individual expression. In a bold fusion of luxury perfumery and digital contemporary art, seven visionary digital artists have been invited to reinterpret the iconic Born in Roma Donna and Uomo bottles through their own distinct visual voices.

This pioneering project reinforces Valentino Beauty’s dedication to creativity, community, and cultural connection — hallmarks that define modern luxury narratives across the globe.

A Creative Convergence of Art + Luxury

Valentino Beauty selected seven trailblazing digital creatives — Infiniteyay, Daily Splice, Xeocho, Chrissie Abbott, Andrew Knives, Maria Ines Guil, and Simon Bailly — each bringing a unique visual lexicon to the Born in Roma universe. Freed from conventional constraints, the artists were tasked with honoring the essence of the fragrance’s identity while imbuing it with bold new imagination and digital flair.

The resulting works — an eclectic mix of striking stills and immersive video — will be presented as a digital gallery on Valentino Beauty’s Instagram, showcasing Born in Roma through multiple interpretive lenses and redefining how luxury fragrance art can be experienced online.

“Creativity is a universal language. Through this collaboration, Born in Roma transforms into an artistic manifesto — a celebration of individuality, heritage, and artistic audacity.”

The Iconic Born in Roma Legacy

Valentino’s Born in Roma has become not just a fragrance but a symbol of self‑expression rooted in the Roman spirit — bold, unapologetically expressive, and deeply cultured. Discover the Born in Roma Donna collection.

This artistic reinterpretation echoes other contemporary luxury evolutions in fragrance: for example, Valentino Beauty’s Studio 54 Rendez‑Vous Ivory celebration which married historic glamour with couture energy. Likewise, Acqua di Parma’s Luce di Rosa demonstrates how fragrance storytelling is now inseparable from artistic narrative and sensory experience.

Digital Gallery Meets Haute Couture

Rather than confining Born in Roma to traditional advertising, Valentino Beauty has chosen dynamic digital cultural platforms as the stage for this project — ensuring global audiences encounter the fragrance as an art piece, not just a product.

Each artist’s vision is set to unfold on Valentino Beauty’s Instagram — offering a rotating showcase that blurs the boundaries between perfumery, fashion, and digital fine art.

This aligns with wider shifts in luxury storytelling, where brands like Valentino champion experiential narratives that resonate with affluent audiences seeking depth, diversity, and cultural impact.

Beyond Fragrance — A Cultural Symbol

At its core, the Born in Roma artistic collaboration elevates the bottle into a canvas for global creative voices. In doing so, Valentino Beauty reinforces the status of modern perfume not only as an olfactory statement but as an icon of artistic heritage, individual freedom, and cultural expression — essential themes in today’s luxury landscape.

Whether you’re steeped in fragrance connoisseurship or captivated by digital art innovation, this initiative invites you to see Born in Roma anew — as a living artwork shaped by creative minds across the digital sphere.