Icicle Unveils A Second Paris Boutique
Luxferity, 07.03.2022
On February 22nd, ICICLE inaugurated a sleek new boutique at 50 Rue du Faubourg Saint-Honoré in the 8th arrondissement. For the Chinese eco-friendly lifestyle brand, this opening in one of the world’s most luxurious shopping districts marks its second address in the French capital and in Europe.
In keeping with the ICICLE philosophy, the new Right Bank store was conceived mindfully: a contemporary, minimal aesthetic conveys the brand’s ethos of consuming consciously and better. Noble, natural, and responsibly sourced materials take pride of place within a simple, streamlined concept evoking timelessness and harmony.
Like ICICLE’s flagship store on the Avenue George V, this 226 square-meter boutique was designed by the renowned Belgian architect Bernard Dubois, who approached the project as a seamless continuation of the original address. Architectural treatments and materials tell a story of East meeting West, with graceful curves and spare lines offering subtle plays of contrast and texture accentuated by touches of brushed bronze and lacquered woodwork.
A sense of openness greets the visitor, with soaring volumes and, at the store’s center, a monumental staircase that flows organically from the ground floor to two upper levels. Paloma limestone flooring, architectural details and tonal wall and ceiling treatments reinforce chromatic continuity and a sense of unity, creating a serene showcase for ICICLE ready-to-wear and accessories for women and men.
On the first and second floors, respectively, women’s and men’s ready-to-wear and accessories for Spring-Summer 2022 are presented in an intuitive, organically designed layout with displays in European walnut, lighting and racks in brushed bronze, and textiles and upholstery in ecru mohair velvet. Toward the back of the retail space, shiny, striated lacquered beige panels delineate the sitting and fitting room areas, giving them a hand-finished feel and recalling the synergy between Nature and gestures of craftsmanship.
ICICLE’s Spring-Summer 2022 collection pays tribute to the Earth’s most precious resource, Water. An array of chic silhouettes in timeless proportions and luminous, watercolor hues features several exciting fabric developments that embrace water-saving processes, such as vegetable-dyed denim in GOTS-certified cotton and water-repellent weaves that require no chemical treatments. Travel-friendly and easy-to layer pieces stand out for their minimalistic, versatile cuts and couture-inspired details such as pleating and piping.
Ancestral craftsmanship meets a modern, youthful spirit in breezy, movement-enhancing cuts: flowing habotai, heavy silks, ultra-soft mohair and merino knitwear envelop the body in comfort and colors that recall light dancing on water.
In addition to the new Right Bank address, ICICLE opened on January 28th of a corner dedicated to women’s ready-to-wear and accessories at the Left Bank department store Le Bon Marché, 24 rue de Sèvres Paris VII, 2nd floor.
ICICLE
50 Rue du Faubourg Saint-Honoré, 75008 Paris
Opening Hours: Monday to Saturday, 11am to 7pm
Email : boutique.faubourgsainthonore@icicle.com
Telephone: 06 70 44 80 43
www.icicle.com
ICICLE – 35 avenue George V - Paris VIIIe
Inaugurated in September 2019, the ICICLE flagship in Paris is an immaculate, sculptural, three-story space located at 35 Avenue George V in the neighborhood known as the Golden Triangle. Designed by the renowned Belgian architect Bernard Dubois, it also features a bookstore, artisanal ceramics and a cultural exhibition space that reflect the brand’s philosophy of a natural approach to design for a natural way of living. In October 2021, the brand opened a dedicated corner in the Galeries Lafayette flagship on the Boulevard Haussmann in Paris.
ICCF Group (Icicle Carven China France)
The “ICCF Group”, a Franco-Chinese fashion group with international stature unites since 2021, ICICLE, the established natural and durable fashion brand in China, and the Parisian fashion house CARVEN. ICCF Group reflects the original and fruitful collaboration between western and eastern cultures and their two markets: France, the homeland of fashion, creation and talents and China, the carrier of oriental culture with its industrial power and booming growth. The group’s logo, intertwining the initials of the two brands and their origins, illustrates the “Franco-Chinese” synergy that is “key” to the international development of both brands.
