Gentle Monster Unveils Its New 2025 Pocket Eyewear Collection
Luxferity, 05.06.2025
Gentle Monster unveils its 2025 Pocket Collection, a new line of eyewear that features portable, compact folding designs completed with Gentle Monster’s bold and modern aesthetics.
James Aviator Sunglasses (Rose Gold / Brown)
The collection consists of 21 designs, including one piece of eyewear in collaboration with Bratz® and a special Bratz doll.
James Aviator Sunglasses (Silver & Blue / Blue)
The collaboration expresses the shared values of bold self-expression and unique perspective in fashion held by both brands, showcasing their influence and creativity within global fashion and culture.
Introducing Gentle Monster’s 2025 Pocket Collection alongside the limited-edition Bratz doll, the project highlights a daring yet contemporary aesthetic that elevates practicality into art. With a campaign that transcends reality with a futuristic approach using the Bratz doll as a medium and a pop-up space characterised by the striking contrast of a monumental Bratz doll object and the doll itself, Gentle Monster proposes a new concept of eyewear that blurs the boundaries between fashion and functionality.
James Aviator Sunglasses (Green / Black)
The 2025 Pocket Collection embodies Gentle Monster’s distinctive aesthetics with a sleek and delicate touch added to its compact yet sturdy structure. Comprising a total of 21 unique frames, including one collaboration piece with Bratz, the collection proposes a new, sophisticated vision for eyewear, from products accented with metallic details to lens-free statement pieces in the form of star silhouettes.
Harry Aviator Sunglasses (Black Matt / Brown)
The 2025 Pocket Collection campaign, featuring Karina of Aespa, presents a post-human narrative that directly engages with Gentle Monster’s futuristic, otherworldly aesthetic establishing an organic connection with the humanoid-style dolls born from the Bratz collaboration.
Harry Aviator Sunglasses (Silver / Grey)
To celebrate the 2025 Pocket Collection, exclusive pop-up spaces are launched in four cities: Los Angeles, Seoul, Shanghai, and Bangkok. The pop-up, featuring a monumental Bratz doll object and Bratz x Gentle Monster dolls, promises a surreal experience that transport the audience to a journey of new self discovery.
Harry Aviator Sunglasses (Silver & Black / Grey)
A richly expanded universe is showcased with a sensory space where a gigantic, interactive Bratz doll object is integrated with the bold visuals of the 2025 Pocket Collection products.
Harry Aviator Polarized Sunglasses (Silver / Blue)
Discover the 2025 Pocket Collection at gentlemonster.com
Harry Aviator Sunglasses (Gunmetal / Black)
Award 4-in-1 Messenger Bag Italian Leather Black
