FRAME X Alix Earle: The Return Of The Iconic Skinny Jean
Luxferity, 13.02.2025
FRAME, the Californian fashion house, is teaming up with social media sensation and style icon Alix Earle for an exclusive co-branded collaboration. This exciting partnership marks the return of the skinny jean — the silhouette that defi ned a halcyon era of style that is now making a major comeback.
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September 2024 marked the debut of Alix Earle as the next icon in FRAME’s campaign series following Amelia Gray and Gisele. The widespread success of the winter campaign has led to another highly anticipated collaboration and the continuation of the brand’s relationship with Earle.
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Alix Earle is both an entrepreneur and girl-next-door, a new voice redefi ning popular culture through her own incredibly infl uential social channels. Known for blending everyday wearability with cutting-edge trends, Earle embodies the confi dence and authenticity that today’s generation is craving in their fashion choices. Whether she's styling laid-back looks or more elevated fashion moments, she has become the go-to source for Gen Z fashion inspiration, infl uencing millions of young followers with her keen eye for what’s next.
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Earle has become a champion of the style’s return to the zeitgeist, and in this highly anticipated collaboration, FRAME and Alix Earle have created the ultimate skinny jean — ”The Alix” a wardrobe essential that’s versatile enough for day-to-night wear, available in a classic blue wash and sleek black coated color way.
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“Having ‘The Alix’ skinny jean available at FRAME feels like a major milestone moment for me. I’ve secretly kept a pair in my closet for years, and when I fi rst met with Erik in 2023 to discuss a potential FRAME collaboration, I couldn’t resist pitching the idea of bringing this classic (although some might say controversial) wardrobe staple back. Partnering with FRAME to revive the skinny jean has been such a fun process because, when it comes to personal style, I’m all for making or breaking the rules in fashion. ‘The Alix’ is everything I envisioned—comfortable, stylish, and crafted with the amazing quality Frame is known for. I can’t wait to see how everyone styles The Alix skinny jean by FRAME.” says Alix Earle.
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Torstensson engaged his long-time collaborators, the photographers and artists Inez and Vinoodh, to transform Earle with the FRAME DNA, turning her into a modern-day Bridget Bardot through their high-fashion lens.
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“FRAME was conceived and launched in 2012 with one jean, the skinny de Jeanne, our take on the skinny jean in premium denim in classic blue. It became a best-seller globally, launched our wholesale business and was worn by all the supermodels off duty. To be able to create the comeback of the silhouette, with Alix Earle, the content creator of our generation, feels so right. There is no one better placed to show the world how to wear it,” says FRAME Co-Founder and Creative Director Erik Torstensson.
“The Alix” is available for purchase at FRAME stores globally and on the FRAME website. From January 23rd to March 31st 2025, FRAME & Alix Earle will donate a portion of net sales from in-store and web sales from the Alix Jean to Greater LA Habitat for Humanity to support recovery efforts for the LA fires.
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