DoDo “Say It With DoDo”: A New Valentine’s Day Chapter
Luxferity, 15.01.2026
DoDo Unveils “Say It With DoDo”: A Heart-Led Luxury Narrative for Valentine’s Day 2026
Milan’s radical-chic jewelry maison DoDo repositions emotional storytelling at the core of luxury with its new Valentine’s Day 2026 campaign, “Say It With DoDo,” launching the brand’s 2026 theme, A Journey of Emotions.
Rooted in the visionary ethos of Sergio Silvestris, DoDo’s founder and Creative Director from the 1990s into the early 2000s, the campaign reconnects with what originally defined the maison: emotive visual language, cultural resonance, and intimate narratives. This renaissance of expressive luxury imagery shifts away from sterile studio settings toward authentic, lived-in moments that celebrate closeness, gesture, and shared experience.
Move Noa Full Pavé Bangle - Yellow Gold Diamond
The campaign’s intimate domestic backdrop — an historic villa chosen for its warmth, texture, and timeless character — signals a nuanced shift in how jewelry is framed: not merely as adornment, but as emotive language that speaks where words fall short.
Icons of Feeling: Heart Motifs and Craftsmanship
At the core of “Say It With DoDo” is a reimagined Cuore heart in 9K Yellow Gold, 9K Rose Gold, and Diamantato Silver, stripped of ornamentation to embody essence and purity. The surfaces are finished by hand using a diamond-tipped tool for a brilliant refractive play, reflecting light much like joy itself.
Move Titanium Bangle
This celebration of sentiment echoes the spirit of other emotive narratives we’ve chronicled at Luxferity, like how jewelry becomes storytelling in DoDo’s 2025 Holiday Advent experience.
Characters in this chapter include Seal Charms with optional symbolic engraving and the reintroduction of Mini Granelli in precious gold, complemented by velvet cords in burgundy, blue, and green — creating tactile layers of warmth and individual meaning. Each combination becomes a fragment of a story, ready to be worn into everyday life.
D-Vibes Multi-Row Bracelet
A Campaign Rooted in Real Emotion
DoDo’s ethos — that jewelry should express identity — aligns with broader shifts in luxury jewelry storytelling, where narrative and emotion gain prestige alongside materials and technique. As seen in campaigns such as DoDo’s 2025 “Dreamers Shoot for the Stars”, jewelry is framed as personal symbolism rather than mere ornamentation.
Photographed by Jorin Koers — known for his intimate, subject-driven portraiture — the imagery captures movement, closeness, and the unspoken dialogue between individuals and the pieces they choose. This focus mirrors a broader trend for contextual, narrative-led imagery in luxury storytelling, as highlighted in our coverage of high jewelry narratives.
Move Titanium PM Ring
Luxury, Heritage, and Daily Elegance
DoDo’s Valentine’s Day campaign evolves the brand’s heritage of nature-inspired motifs and inclusive spirit — encapsulated in its longstanding motto “Gold for all”. From creatures to icons, every creation is designed as a messenger of sentiment, carrying messages that transcend traditional boundaries of luxury and embrace the personal, the lived, and the heartfelt.
For luxury connoisseurs and emotional designers alike, “Say It With DoDo” marks a bold new chapter — one where jewelry doesn’t just sparkle, but speaks.
Skinny Desert Bloom Bracelet
My Twin 2-Row 0,40 ct x 2 Pink Gold Necklace
Joy Diamant Poire 0,25ct White Gold Necklace
