Bugatti And LEGO Expand Iconic Luxury Collaboration With New Collectibles
Luxferity, 16.01.2026
Bugatti And LEGO: Crafting Dreams In Brick And Steel
From the storied atelier of Bugatti Molsheim arises not merely a press release but a cultural manifesto in miniature form—where hypercar legend meets precise, artisanal play. This month, Bugatti and the LEGO Group unveiled two stunning new collectible models that transform hyper-performance design into brick-by-brick craftsmanship, merging luxury lifestyle with global creative culture.
The Apex Of Precision Engineering In Miniature
At the core of this latest collaboration are two remarkable sets: the and the LEGO Speed Champions Bugatti Vision Gran Turismo. Both went on sale January 1st, marking a milestone in the partnership between Bugatti and LEGO, and simultaneously four Bugatti LEGO models are now available worldwide.
The Chiron Pur Sport model (771 pieces) captures not just form but function: working steering, opening doors and hood, and a stunning micro-engine detail echo the iconic W16 prowess of its full-size counterpart.
Meanwhile the Vision Gran Turismo set (284 pieces) glorifies Bugatti design heritage—from the signature horseshoe grille to the distinctive 8-eye headlights and sculpted roof fin—making legendary style accessible to fans of gaming, design, and motoring alike.
“Expanding our audience from a select group of hypercar owners to millions of fans, gamers and performance aficionados makes this project particularly fun.” — Wiebke Ståhl, Managing Director of Bugatti International
Why This Matters To The Luxury Realm
This isn’t playtime—it’s collectible culture. As covered in our Bugatti Brand Lifestyle feature, Bugatti has long transcended automotive boundaries, curating products and partnerships that embody haute aspirations and global design language.
From Digital Dreams To Physical Craft
The Vision Gran Turismo itself began life not on tarmac, but in a virtual racetrack—a digital concept immortalized in the Gran Turismo video game before receiving physical expression in LEGO form.
A New Chapter In Luxury Collectibles
These releases are more than toys. They are cultural artifacts that resonate with collectors, designers, automotive aesthetes, and global audiences who cherish craftsmanship. As a gateway to the Bugatti lifestyle—much like our coverage of the Bugatti Home Collection—they underscore the brand’s strategic expansion into immersive luxury experiences.
Bold Promise
This partnership between Bugatti and LEGO is redefining what it means to collect, to play, and to embrace haute performance culture in forms both large and small.
