Colmar Opens An Immersive Pop-Up At Milano Centrale
Luxferity, 27.10.2025
The iconic Italian luxury sportswear brand Colmar has unveiled a captivating pop-up store inside Milano Centrale, running from October 1 to February 25. More than a retail space, this pop-up becomes a multi-sensory journey through the history, design, and future of winter sports, embodying the brand’s timeless connection to the mountains.
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A Vision Inspired by Alpine Icons
Drawing inspiration from the historic Lagazuoi cable car in Cortina d’Ampezzo, Colmar reimagines the concept of movement and altitude through a space that evokes the magic of alpine exploration. The installation features a refined palette of deep blue, crisp white, and vibrant red—a dynamic interplay of color enhanced by LED lighting, mirrored surfaces, and woolen textiles, all crowned by the brand’s signature Colmar white.
This visual language merges Italian design excellence with the brand’s mountain soul, creating a unique retail installation that feels like a journey in itself.
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A Living Expression of Colmar Originals
Dedicated to Colmar Originals, the pop-up will evolve throughout the season, unveiling new experiences and creative storytelling moments aligned with each collection’s identity. The space will not only host exclusive retail opportunities but will also serve as a narrative platform showcasing Colmar’s deep ties with sport and innovation through multimedia content and imagery.
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From Heritage to Innovation
With over a century of history, Colmar continues to shape the future of luxury sportswear. From the slopes of the Alps to the streets of Milan, the brand has been synonymous with performance, elegance, and authentic Italian craftsmanship.
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Through this pop-up, Colmar reaffirms its enduring relationship with the mountains, seamlessly blending heritage, design, and technology—a dialogue between past and future that celebrates both the brand’s legacy and its forward-looking spirit.
