Atlanta De Cadenet Taylor Celebrates Official Launch Of Femmewear Brand: Lushious World
Luxferity, 29.04.2022
Atlanta de Cadenet Taylor has added Founder and CEO to her impressive list of credits with the launch of Lushious, available for purchase now at lushiousworld.com. Lushious is a femmewear brand that is sustainably made, and size and gender inclusive, that bridges the gap between physical and digital, making it one of the first digital fashion brands of its kind. The first collection for Lushious features swimwear that is manufactured using state-of-the-art, 100% recycled fiber.
With over a decade of experience within the fashion industry (modeling, brand partnerships, and designing capsule collections for brands such as Revolve, Fame & Partners, and Morgan Lane), Atlanta was inspired to create a brand that creates beautiful, quality clothes and virtual experiences for people of all shapes and sizes. Lushious has designed their clothes with standard sizing in mind, but instead uses descriptive words to designate the buyers’ size (XS = Peachy, S = Superb, M = Fancy, L = Ultra, XL = Sublime, 2X = Splendid, 3X = Lavish, 4X = Heavenly, and 5X = Divine).
“I created Lushious because I saw an opportunity to create positive change in the swimwear category; I was tired of seeing the same bodies represented in swim,” said Atlanta. “By taking a modern brand-building approach, placing sustainability, quality design and size-inclusivity at the heart of our operations, we’ve been able to launch a brand that is elevating DTC apparel and bringing it into the future.”
In conjunction with the first swimwear collection, Lushious has dropped their debut collection of NFTs featuring their own avatar and ambassador, Angel, also available today for purchase here. The NFTs feature Angel in the Lushious swimwear pieces to show off the physical apparel in the virtual world, proving that they are leading the conversation of what it means to express femininity in the 21st century.
The first swimwear collection and NFTs for Lushious are available for purchase now at lushiousworld.com. Buyers can expect additional clothing items and NFT drops as ready-to-wear collections, instead of following the standard, seasonal schedule.
Credit
Photo: Elizabeth Wirija
About Lushious
Lushious is breaking down cultural barriers around self-love and creativity, producing quality-made goods, fostering community, and sparking conversations around what it means to express your femininity in the 21st century. Our core values are: Femme-first, size-inclusivity, gender-expansiveness, and sustainability.
About Atlanta de Cadenet Taylor
For Atlanta de Cadenet Taylor, Lushious was an inevitability. With an early modeling start that landed her on the cover of Vogue, Vanity Fair, and Glamour, she quickly cultivated a keen sense of widespread insecurities fed by media and felt by many: that each part of the feminine body is subject to both glamorization and scrutiny.
Atlanta is also the host of I’m Over It, an interview podcast dedicated to examining various issues around self-image, mental health, inequality, social justice and activism faced by young people today. Lushious World is the culmination of Atlanta’s 15+ years working in front of and behind the camera; a labor of love, fueled by passionate research, experimentation and uncompromising vision for something truly new, and better.
