032c Launches "Everything Counts", Its New Spring/Summer 2025 Collection
Luxferity, 24.06.2024
I’m not interested in living in a fantasy world. I’m interested in living in a world where antitheses can exist simultaneously, where every fragment is considered, ascending to one thought, a world where everything counts.
Ultrapop
The production of fantasies is inherent to the creation of garments; designing clothes is like designing dreams. EVERYTHING COUNTS does not want to sell utopian reveries that are hermetically closed off from the world, it has the contemporaneous existence of differences at its core, taking everything into account because everything counts. The collection consists of distinct fragments from everyday life that become one idea under the framework of EVERYTHING COUNTS—seeming profanities that turn into something sacred as they rise to build one thought.
N°17 Double Soleil Tuxedo Black
In continuation of creative director Maria Koch's Fall/Winter 2024 collection, Spring/Summer 2025 also ruthlessly tackles timelessness and admires observation and objectivity over opulence, and silence over decadence, while acknowledging that they can all co-exist. EVERYTHING COUNTS is an anti-Zeitgeist uniform that shuns seasons and where minimalism is hardcore. Waists have been dropped further, silhouettes have become tighter, decisiveness and precision run through the tailoring. Embroidery, colors, and prints are just as likely to reference situations from daily life as conceptual art and theory.
Gold Petite Earrings, Tahitian Pearl & Diamonds
For this collection, Koch collaborated with Georgian-American artist Ketuta Alexi-Meskhishvili, whose cameraless photograph “I am Kurious Green” is used as a print throughout the collection. Making reference to The Fall’s 1998 album I am Kurious Oranj in its title, the artist produced the photograph by placing a piece of found fabric directly onto a film negative and exposing the image with LED finger lights, which are usually used in clubs. Alexi-Meskhishvili thinks of her photograph as a solitary rave in the studio, where anything can happen to make an image—akin to an atelier, where anything can happen to make a garment.
Jumpsuit Tuxedo
EVERYTHING COUNTS thinks about what can happen when light no longer directly shines, when beauty has to exist independently of perception, when hardcore is transformed into softness without losing its solidity and sincerity. EVERYTHING COUNTS imagines a world where everything can and should count.
Pendant Manta
Diamond Dip Heeled Sandals
Award Briefcase Italian Leather Black
Complicité Stardust
Bracelet Gabriel In Silver
Jellyfish Pendant
Blossom Convertible Earrings with Onyx & Agate
Lucky Love Black Mini Airbag
Titanium Dark Sector
James Aviator Sunglasses (Green / Black)
Deep Black Mercure Baguette Bag
Spartiates Satin And Rhinestone Bow Sandals
