Zimmermann Brand
Zimmermann Unveils New Store Space In Soho, New York
Luxferity, 05.09.2024
ZIMMERMANN announced the relocation of its New York City flagship, located at 39 Greene Street in Soho, in a beautifully restored 1800s building (3,569 sq feet). Set within an iconic historical structure, the new space boasts expansive loft-like ceiling heights that emphasise the grandeur of the space.
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Designed by long-term collaborators Studio McQualter, the store highlights reinstated decorative tin ceilings and striking cast iron columns, preserving the building’s historic architectural elements, while seamlessly integrating modern luxury. A standout feature of the store is its spectacular 12.5-meter-wide skylight, which floods the space with natural light and offers remarkable views of a private, leafy courtyard. This serene outdoor space not only enhances the store’s ambiance but also echoes the local architectural vernacular, creating a harmonious blend of indoor and outdoor elements.
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“New York is a special place to us; it has an incredible creative energy about it. The concentration of architecture, fashion and art in Soho continues to make it one of the most vibrant neighborhoods in the city for me. Our Greene Street flagship is the perfect intersection of what we look for in a location: structural character and charm represent the heritage of the area, while the interior is our playground to design an immersive experience for our clients. Creatively, we had a lot of fun leaning into the site – it’s a green building, featuring a green courtyard, on Greene Street – there’s something really fun about that which appeals to me, and I think our clients will appreciate it too.” – Nicky Zimmermann, Creative Director & Co-Founder.
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The new store design introduces two distinct rooms that offer uninterrupted views to the rear of the space, enhancing a sense of openness and splendour. The first room welcomes visitors with custom green Palladiana floors, striking white high-gloss walls, and impressive 5-meter-high ceilings. This space seamlessly blends elements of modern and historical aesthetics, featuring brutalist concrete windowsills, 19th-century pendant lights, and a seventies Italian timber display table. The result is a unique juxtaposition of textures and eras, creating a sophisticated yet relaxed atmosphere.
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A revamped Accessories Lounge now includes two meticulously designed fitting rooms, each serving to enhance the customer experience by offering more space and privacy. The lounge’s centerpiece is a stunning Louis XVI stone fireplace, which adds a touch of historic sophistication to the room. The fireplace is elegantly framed by custom mirrored doors imported from Italy, making it a focal point of the lounge. Adding to the room’s charm is a reclaimed 19th Century Chinese three-panel screen, artistically draped with a curated selection of belts, scarves, and standalone jewelry cases.
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Zimmermann’s Soho location exemplifies the brand’s commitment to creating retail environments that are both sophisticated and in tune with their surroundings. The blend of historical and contemporary features provides a rich and inviting backdrop for the brand’s elegant collections.
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The new ZIMMERMANN Soho boutique opens with the Fall RTW 2024 collection.
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