Zegna Brand
Zegna Elevates Global Luxury: William Chan Debuts At MFW Winter 2026
Luxferity, 16.01.2026
ZEGNA Elevates Global Luxury With William Chan at Milan Fashion Week
Milano, Italy — In a moment that marries refined Italian tailoring with compelling global cultural influence, ZEGNA proudly announces actor and singer William Chan as its new global brand ambassador, a marquee appointment unveiled at the ZEGNA Winter 26 runway show during Milano Fashion Week Uomo. This strategic collaboration underscores ZEGNA’s continued role at the pinnacle of luxury menswear and heritage craftsmanship.
“William Chan embodies international style and contemporary elegance, a fitting protagonist for ZEGNA’s next chapter,” the Maison shared following his iconic catwalk debut.
Enzo Bracelet Woven Leather Black On Black
Defining A New Ambassador In Luxury Style
William Chan stepped onto the Winter 26 runway in a look that distilled modern Italian elegance with sartorial precision. His ensemble combined:
- A double‑cashmere car coat with raglan shoulders,
- A tailored double‑breasted mohair blazer,
- A fine‑gauge wool‑and‑paper knit polo,
- Bespoke mohair trousers, and
- Suede loafers with handcrafted bow detailing.
The aesthetic — poise in motion — echoed Milan’s climate of timeless design and evolved menswear.
Harry Aviator Sunglasses (Silver & Black / Grey)
The Luxury Narrative Behind The Moment
This appointment comes as ZEGNA continues to expand the definition of luxury beyond craftsmanship and into global cultural resonance. In recent seasons, the brand has elevated its ambassador roster with figures like Mads Mikkelsen, whose campaigns reimagined alpine heritage luxury through narrative imagery and artistic direction.
Moreover, ZEGNA’s runway presence at Milan Fashion Week consistently reinforces its place in high fashion’s elite narrative — blending tradition with forward‑looking design, as seen in editorial highlights from ZEGNA’s Italian alpine luxury and heritage craftsmanship.
Behind The Luxury: Craftsmanship, Culture, And Global Appeal
ZEGNA’s Winter 26 showcase did more than introduce a new face; it reaffirmed the Maison’s commitment to exquisite tailoring and material innovation. The collection’s winter silhouettes spoke to the refined wardrobe essentials that global clients seek.
Rattrapante R.U.R.
In the context of Milan’s menswear season — a landscape amplified by design heavyweights including Pomellato’s Milan creative campaign and MCM’s martial arts‑inspired runway narratives — ZEGNA continues to shape luxury dialogue on its own terms.
