Ermenegildo Zegna Opened The Doors Of Two New Boutiques In Italy: Rome And Forte Dei Marmi

Ermenegildo Zegna strengthens its retail network in Italy with the opening of a new flagship store in Rome and a seasonal resort boutique in Forte dei Marmi.

Zegna’s evolution from Tailoring to Luxury Leisurewear represents a leap forward for the brand and a new era in store design, too. The new flagship store in Rome, relocated within the historical Palazzo Maruscelli Lepri, launches a new retail design course, to reflect the brand zeitgeist. The new  design features a sophisticated atmosphere, customised around the classical architectural references of the venue, framed by natural woods and serpentine marble inserts: a bold check pattern running along the entire ground floor. The coffered ceiling of the Made to Measure room, on the first floor, maintains the original decoration to provide a unique atmosphere where customers can personalise their wardrobe entirely. A modern library in rose gold finishing and an iconic sofa complete the furniture setting to conveying a luxurious home feeling with a bar area to welcome visitors as well as two video screens to convey the brand seasonal highlights. Transformed into a luxury retail space that occupies over 250 square meters and two floors, the new flagship store naturally blends history with modernity. For Zegna this is a return. The brand’s first boutique in the Eternal City dates back in 1997 right within the walls of this magnificent Roman palace that today houses the sophysticated world of Zegna’s clothing and accessories, including the latest Luxury Leisurewear collection and the iconic Triple Stitch sneakers. Purposefully positioned amongst Zegna’s elevated collections is a series of contemporary masterpieces by Italy’s foremost furnituremakers and design masters.

Furthermore, a Zegna seasonal resort boutique, from June to December, has been opened in the heart of the sophisticated beach town of Forte dei Marmi. The stylish destination, located along the charming Tuscan coastline, combines cosmopolitan living with a relaxed  seaside atmosphere. Newness and brightness fill the light blue store interior, built to reflect the beach setting, which includes a graphic white and blue majolica pattern inspired by Giò Ponti. This is the perfect setting for Zegna’s Spring|Summer 2021 collections where customers can discover everything required for an elegant Tuscan escape signed by Zegna. A brand new print is showcased on swimwear and beach towels to celebrate the famous beach town, while the season’s Triple Stitch Sneaker and Valencia Espadrillas offer casual, lightweight footwear options to relax in style.

At Zegna a new way of dressing is taking hold while the brand new Luxury Leisurewear collection responds to transformed attitudes to retailoring the contemporary man wardrobe.

About Ermenegildo Zegna Group

Ermenegildo Zegna is a leading global luxury menswear brand founded in 1910 in Trivero, Italy, by the young entrepreneur Ermenegildo, whose pioneering vision continues to inspire the company business development in a sustainable way: to use resources for the good of others; to give back to people and to employees; to take care of the territory and communities from which the brand comes. The company is today managed by Gildo Zegna as CEO, grandson of the founder and third generation of the Zegna family. Throughout the years the company has evolved from high quality textile production to the artisan commercialization of sartorial expertise and onto the affirmation of a luxury worldwide lifestyle brand with a retail network covering over 80 countries.