Tiffany & Co. Launched New Campaign Starring Brand Ambassador ROSÉ

Tiffany & Co. announced the global launch of the Tiffany Lock collection.

Expanding on the current offering of Lock bangles that debuted in the U.S. in September, the global launch will bring an array of rings, earrings and pendants in rose gold to the brand with multiple colorways debuting later in the year. Signaling a new expression of design and craftsmanship, the Lock collection pays homage to the jeweler’s illustrious heritage while introducing the latest innovation to the bangle: an elegant swiveling mechanism that allows the designs to open and close.

The new Tiffany Lock campaign features K-pop superstar ROSÉ from girl group BLACKPINK. The Tiffany & Co. House ambassador is styled in sparkling diamond Lock bangles and highlight the versatility of the designs and powerful style statement each design makes. ROSÉ has continued to embody the modern Tiffany & Co. woman and bring an energy that is aligned with the ethos of Tiffany Lock. ROSÉ, together with the male talent featured in the new Lock campaign, capture the inclusive spirit of Tiffany’s first all-gender jewelry collection.

Tiffany Lock is available at Tiffany & Co. stores around the world and on Tiffany.com.