Saint Laurent Brand
Yves Saint Laurent Beauty Presents The YSL Loveshine
Luxferity, 22.08.2024
Since 2019, Dua Lipa has fronted the Libre franchise as a YSL Beauty Global Brand Ambassador; now, she continues to unapologetically embody modern femininity as the appointed Global Makeup Ambassador for YSL Beauty. A leader in culture and an icon of her generation, Dua is working with YSL Beauty to break the boundaries of beauty in the name of bold self-expression and fierce freedom.
”For me, fragrances and makeup are another form of self-expression, a way to explore my playfulness, my creativity and my individuality. I am thrilled to be on this journey as part of the YSL Beauty family.” – Global Makeup Ambassador, Dua Lipa.
Bringing a fearless attitude to life and self–expression, Dua Lipa appeared in a YSL Beauty makeup campaign for the first time for the launch of the new Lips Collection: YSL LOVESHINE.
Gold Swan Ring With Pink Sapphire & Diamonds
AN UNCOMPROMISING SENSE OF SELF WITH INFLUENCE
To YSL Beauty, every look, and every moment is a statement of self. No one has influenced their generation more than Dua Lipa, who evokes a sense of freedom and inspiration in every one of her beauty looks. Dua leads with emotion, self-love, and expression through the power and creativity within beauty.
“Dua Lipa brings an electrifying energy to our brand, inspiring women to not just wear makeup, but to make a statement about who they are and what they stand for. Her influence is a celebration of individuality, a statement of empowerment, encouraging everyone to embrace their unique beauty with confidence.” – Stephan Bezy, International General Manager YSL Beauty
Gold Cocktail Ring with Kunzite & Pink Sapphires
A PARTNERSHIP MADE TO CREATE CULTURE FOR THE LAUNCH OF THE YSL LOVESHINE LIPS COLLECTION
Moving at the speed of culture while maintaining the legacy and spirit of the brand are values felt deeply by both YSL Beauty and its new ambassador. Superstar Dua Lipa shines both on stage and off, the perfect woman to lead the new generation of makeup consumers in 2024, beginning with a campaign featuring the ground-breaking lip gloss stick and viral sensation, Candy Glaze. Building upon YSL Beauty’s lip virality, the launch of YSL LOVESHINE, a new hero franchise, drives lip lust all year long in three formulas - including Candy Glaze but also the highly anticipated new YSL Loveshine Wet Shine Lipstick and even more new ways to shine later this year. YSL LOVESHINE is more than a Collection, it is a shine statement: bold expression fueled by self-love with an unapologetic attitude, perfectly complimented by Dua Lipa.
THE NEW MAKEUP STATEMENT BEGINS
Throughout its history, YSL has forever championed shine. Shine is an irresistible accent of light reflection, individuality, and empowerment. As M. Saint Laurent believed, shine accompanies gestures, magnifying our luminosity to bring us out of the shadows. Elevated, elegant, a symbol of everlasting brilliance: YSL stands for shine.
Pink Pumps With Ornaments
Today, ethereal shine prevails on red carpets and on our feeds. With YSL LOVESHINE, cult-favorite products are reinvented, and new staple formulas are introduced with more caring benefits, trending colors, and luxurious packaging. YSL LOVESHINE, coupled with luminous natural skin, creates the look we all know and love, but with the signature YSL couture twist.
Debuting in three waves, Dua Lipa’s first makeup campaign for YSL Beauty conveyed the brand’s shiny couture statement, shot by director Nathalie Canguilhem in Morocco, where M. Saint Laurent first discovered the beauty in color, and the power of light. That very same light shines over palm tree lined pools with chromatic reflections, and fearless attitude prevail on juicy splashy lips, just miles from the YSL Beauty Ourika Community Gardens, where ingredients are ethically harvested for the YSL LOVESHINE franchise. Accompanied by a life-size mirrored Cassandre, Dua Lipa shows a new facet of femininity – one as sensual and sophisticated, with a confidence edge.
“Rose Quartz” Airbag
Tom Pecheux, YSL Global Beauty Director created the Makeup looks of the campaign: “YSL LOVESHINE is for anyone who wants their lips to feel soft, hydrated, plump and juicy. This Collection allows to create fresh and shiny looks with a playful twist on sophistication.”
THE YSL LOVESHINE FRANCHISE
- YSL LOVESHINE CANDY GLAZE LIP GLOSS STICK
A viral sensation as the first Lip Gloss Stick on the market, Candy Glaze melts onto lips for an undeniable juicy shine, without the stickiness. The shine of a gloss meets the care of a balm in 12 glassy shades supercharged with Hyaluronic acid & pomegranate extract for plumper, more hydrated lips. Indulge in rich color payoff and jelly texture while locking in up to 24-hour moisture.
- YSL LOVESHINE WET SHINE LIPSTICK
The iconic oil infused lipstick from YSL Beauty now with modern neutrals, a new and improved formula and elevated pack: introducing YSL Loveshine Wet Shine Lipstick, now enhanced with fig pulp from the YSL Ourika Community Gardens and our signature 6 oils delivering up to 24-hour hydration and protection. This lipstick oil hybrid delivers creamy wet shine with a silky-smooth feel in 20 buildable shades. Treat your lips to the color of a lipstick with the slip of an oil.
- YSL LOVESHINE CANDY GLOW TINTED BUTTER BALM
Indulge your lips in intense care and a sheer glow with Candy Glow Tinted Butter Balm. Formulated with pH Adjusting Pigments, Candy Glow compliments each of us uniquely, in 6 translucent shades that adjust to your lips for a subtle custom color. Healthy looking lips meet their match, with a formula enriched with shea butter and Maracuja Oil for the reduced appearance of lip lines. The rich, buttery formula adds immediate hydration, for long-term smoother, softer feeling lips.
Rose Crystals And Pearls Earrings
