Saint Laurent Winter 2025: Anthony Vaccarello’s Radical Return To Marrakech

For Winter 2025, Anthony Vaccarello unveils a bold new chapter for Saint Laurent, staging the campaign at the legendary Villa Oasis in Marrakech – the private residence of Monsieur Yves Saint Laurent himself.

Structured Jersey Long Dress

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This marks the first campaign photographed in this iconic location since the founder’s passing, underscoring its historic and emotional resonance within the maison’s creative legacy.

Chevron Off-Shoulder Midi Dress

Women's Dresses

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Marrakech: Where Yves Saint Laurent Discovered Color

It was in Marrakech that Yves Saint Laurent first encountered the chromatic intensity that would define his aesthetic universe:

• Ochre walls glowing under the desert sun.
  
• Saturated zelliges, radiant in their intricate geometry.
  
• The fuchsia light of dusk.
  
• The majorelle blue of the gardens.
  

Flared Jacquard Pants

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These radical contrasts shaped not only Yves’ vision but also the DNA of modern Parisian fashion.

Sequins Shirt

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Anthony Vaccarello’s Contemporary Vision

For Winter 2025, Vaccarello channels these same bold, burning tones, setting his silhouettes against the charged backdrop of Marrakech.

• Photography by Drew Vickers captures sharp, angular cuts, magnified in intense color planes.
  
• Collages by Arnaud Michaux heighten the chromatic density, layering and slicing imagery into radical compositions.
  
• The result is an electric visual narrative that is resolutely modern – a campaign without nostalgia.
  

Embellished Pinstripe Midi Dress

Women's Dresses

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Campaign Talents

Featuring talents Ajus Samuel, Lota Blaskovic, Noor Khan, and Libby Taverner, the collection is brought to life through striking contrasts of light, form, and energy.

Stud Embellished Cady Jumpsuit

Women's Jumpsuit

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A Radical and Electric Saint Laurent Campaign

The Winter 2025 campaign is a return to the source of color, yet redefined for the present. Anthony Vaccarello delivers a vision that is simultaneously reverent and disruptive – timeless yet unapologetically modern.

Macramé I-Shirt

Women's Shirts

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Art direction by Vaccarello himself ensures a seamless dialogue between heritage and innovation, affirming Saint Laurent’s position at the forefront of luxury fashion.

Lace Up Cady Short Dress

Women's Dresses

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Marchesa Orange Crochet Dress

Women's Dresses

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Trim Embellished Cotton Midi Dress

Women's Dresses

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