OMEGA Presents Its New Aqua Terra Shades Campaign
A trio of international stars has joined the Swiss watchmaker OMEGA to launch the brand’s new Aqua Terra Shades collection. Brand ambassadors Zoë Kravitz, Zhou Dongyu and Eddie Redmayne will all appear in a creative campaign to highlight the colourful new designs.
Zoë Kravitz joined the OMEGA family in 2022. The American actress, director and model has earned high praise for her performances in the “Divergent” series, the “Fantastic Beasts” films, as well as the hit HBO show “Big Little Lies”, for which she earned a Screen Actors Guild Award nomination. She also stole the show as Catwoman in “The Batman”. It’s no wonder she remains one of the most sought-after individuals in entertainment.
To promote the wide-ranging new line of watches, Zoë has joined fellow ambassadors Zhou Dongyu and Eddie Redmayne in a dedicated campaign called “Every Shade of You”.
Celebrating the unique personality of each wearer, the theme is about expressing your individual look through your own choice of colour. Whether it’s the vibrancy of Shell Pink, or the laid-back cool of Sandstone, this collection in on hand to match your mood.
The campaign features a series of bold visuals and film clips, revealing all the sides of each ambassador’s character. They are each dressed in black and surrounded by a multitude of colours – highlighting the Aqua Terra’s vivid selection of dials.
Zhou Dongyu also joined OMEGA in 2022. The Chinese actress is known for her critically acclaimed performances in genres ranging from crime thriller to romantic comedy.
She is the youngest actress to have received the three most significant accolades in the history of Chinese film. Her list of prizes includes Best Actress at the 53rd Golden Horse Awards in 2016 for “Soul Mate”, and best actress for “Better Days” at the 39th Hong Kong Film Awards and 33rd Golden Rooster Awards.
With his sophisticated style, English actor Eddie Redmayne is a long-standing ambassador for OMEGA, having joined the company in 2015.
The renowned star has an impressive roster of films to his name, including his Academy Award winning performance in “The Theory of Everything”, as well as acclaimed films such as the “Fantastic Beasts” series, “The Trial of the Chicago 7”, “Les Misérables”, “The Danish Girl” and “The Good Nurse”.
Raynald Aeschlimann, President and CEO of OMEGA, says, “Eddie, Zoë and Zhou are the perfect stars for this campaign. Their creative spirits, adaptable talents and varied lifestyles are a great match for this versatile collection. We hope it will inspire customers to really think about the colours they would love to wear themselves.”
The Aqua Terra Shades collection offers a variety of dial tones – with a spectrum ranging from ocean to earth. Offered in 34 mm or 38 mm sizes, the timepieces give customers plenty of choices to suit their style, with sun-brushed pastel shades such as Atlantic Blue, Bay Green or Terracotta.