Omega Brand
OMEGA Milano Cortina 2026: Precision Luxury & Olympic Spirit
Luxferity, 08.01.2026
OMEGA Milano Cortina 2026: Precision Luxury & Olympic Spirit
OMEGA unveils its official timekeeping campaign for Milano Cortina 2026, weaving athletic passion, Swiss precision, and luxury storytelling into a global spectacle.
Polar Sky
A Chapter In Time: OMEGA’s New Campaign Sets The Pace
Anticipation is crisp across the winter sport world as OMEGA launches its Milano Cortina 2026 Official Timekeeper campaign, a film‑and‑print series paying tribute to the alpine host region, elite athletes, and the brand’s unparalleled heritage in precision timekeeping. This latest storytelling endeavor arrives just weeks before the Olympic and Paralympic Winter Games kick off across northern Italy, uniting enthusiasts of sports, design, and haute horlogerie.
The campaign’s print visuals reveal a minimalist white backdrop that dramatically underscores moments of dynamic action on snow and ice. The companion film tracks athlete journeys from training determination to triumphant victory, all choreographed with a pulsating heartbeat soundtrack that embodies both human ambition and OMEGA’s timing excellence at every frame.
Passage De Drake Glacier Blue
Drawing on powerful archival footage and the emotional arc of competition, this campaign embraces the core attributes that define OMEGA — meticulous precision, refined luxury, and an emotional connection to every split second of human achievement.
Celebrating Icons: The Faces Of Excellence
The global campaign features 12 OMEGA sports ambassadors from diverse nations and disciplines, each representing both athletic virtuosity and OMEGA’s values of precision and perseverance:
- Oksana Masters — US multiplatform Paralympic legend
- Erin Jackson — 500m Olympic champion (speed skating)
- Gao Tingyu — Chinese Olympic gold medallist in speed skating
- Sara Takanashi — Japanese ski jump bronze medallist
- Dorothea Wierer — Italian biathlon bronze medallist
- Jutta Leerdam — Dutch speed skating silver medallist
- Kaori Sakamoto — Japanese figure skating star
- Mathilde Grémaud — Swiss freestyle skiing specialist
- Mélanie Hasler — Swiss bobsleigh World Cup medallist
- Team Schwaller — Leading Swiss curling team
- Théo Gmur — Para alpine skiing standout
- Fanny Smith — Swiss ski cross bronze medallist
Passage De Drake Ice White
This diverse lineup exemplifies not only sporting excellence but also the universality of the Olympic and Paralympic spirit — a narrative logic that has driven OMEGA’s collaborations for nearly a century.
Legacy In Motion: 90 Years Of Olympic Timekeeping
OMEGA’s role as the Official Timekeeper of the Olympic Games began in 1932 and was first showcased at the Winter Olympics in Garmisch‑Partenkirchen in 1936. With Milano Cortina 2026 marking 90 years of winter timekeeping distinction, OMEGA continues to steward the measurement of moments that become history, reinforcing its legacy as the benchmark for precision in elite sport.
La Carte Des Nuages Misty White S
For connoisseurs of world‑class watches, this campaign extends the luxury narrative OMEGA has cultivated across its timepiece releases. For example, the Seamaster 37 mm Milano Cortina 2026 blends enduring design with Olympic iconography, and the Speedmaster 38 mm Paralympic tribute highlights craftsmanship tuned to greatness.
Design, Precision & Luxury In Unison
OMEGA’s new campaign underscores the brand’s dual mastery of storytelling and cutting‑edge technology. Every frame — whether on print or motion — is crafted to reflect the obvious elegance appreciated by luxury audiences and the exactitude that elite athletes demand. Together, these elements position the campaign as a milestone in both sports marketing and luxury brand narrative.
Passage De Drake Deep Blue
As OMEGA aficionados know well, the conversation around these timepieces extends beyond performance into lifestyle realms — from alpine boutique unveilings to the intersection of design and cultural moments like red carpet celebrations. For instance, OMEGA’s recent boutique openings in Verbier and Zurich’s The Circle underscore how the brand is shaping spaces that mirror its ethos of refined sophistication.
“In every second of competition, we measure more than time — we capture aspiration, resilience, and legacy.” — OMEGA brand reflection
For more stories where luxury craftsmanship meets iconic global culture, explore Luxferity’s curated features.
