Messika Brand
Messika 2025 Festive Season: Purple, Motion & Diamond Joy
Luxferity, 01.12.2025
A Festive Cinematic Tableau: Motion, Kinship & Purple Light
For its 2025 Festive Season campaign, Messika composes an intimate, cinematic portrait of celebration — staged inside a Parisian artist’s apartment washed in the maison’s signature purple. Celebrating Valérie Messika’s family diamond legacy and the brand’s twentieth anniversary, the campaign blends heritage and contemporary cool: a 1970s-tinged palette, iconographic jewellery and an emphasis on shared, kinetic joy.
Move Noa Full Pavé Bangle - Yellow Gold Diamond
Valérie Messika’s curatorial eye translates across imagery and store experience: from campaign frames captured by Oliver Hadlee Pearch and directed by Ezra Petronio to immersive boutique windows and still-life installations. The result is a holistic holiday universe where diamonds catch motion and purple becomes the new neutral.
Move Pavé - Pink Gold Diamond Necklace
Icons In Motion: Kate Moss, Georgia Palmer & Jordan Barrett
At the heart of the tableau are three figures whose combined presence threads legacy with the now. Kate Moss — a long-standing collaborator with Messika who co-created a namesake High-Jewelry capsule — returns as the campaign’s luminous anchor. Read Luxferity’s feature: Kate Moves Messika — Discover This Unique Collaboration.
Move Uno Pavé Ring
Messika’s history with Kate includes High Jewelry opuses and runway-level presentations documented on Luxferity: Messika’s First High Jewelry Fashion Show.
Baby Move Pavé Ring
Joining Moss are Georgia Palmer — model, DJ and a contemporary face of cross-discipline style — and Jordan Barrett — whose magnetism translates energy into intimate connection. Together they embody three archetypes of modern glamour: presence, movement and warmth.
Baby Move Pavé Bracelet
Jewellery That Moves With You: Move, D-Vibes, Imperial & Titanium
The campaign foregrounds Messika’s signature motifs: Move Link necklaces and bracelets that translate gesture into sparkle; the D-Vibes line bringing architectural rhythm; Move Noa stacked bracelets and rings that play with gold and snow-set diamonds.
Lucky Move Pavé PM Bracelet
Explore Messika pieces and boutique references on Luxferity: Move Noa Bangle — Messika Boutique Geneva and Move Noa PM Pavé — Messika Boutique Luxembourg.
Move Uno Hoop Earrings
Windows, Still-Life & Animation: The Boutique As Stage
Messika’s twentieth anniversary expands beyond photography into theatrical retail displays. Boutique windows worldwide feature a jewelled gâteau sculpted in Messika purple, frosted with Move motifs, and suspended balloons that evoke levity and play. Luxferity covered a similar immersive hospitality collaboration in 2024: Messika X Le Meurice For Christmas 2024.
Joy Coeur 0.15-Carat Diamond Ring
The 2025 still-life images place jewels on violet resin balloons; a series of 2D animations by Space Dawg Studio translates balloons into jewels — a playful translation of luxury into motion and wonder.
Move Romane Ring
Two Decades Of Light, Energy & Emotion
Valérie Messika frames the campaign as a gesture of gratitude. Luxferity has chronicled the maison’s major moments — for instance the High-Jewelry collaborations and seasonal highlights: Messika By Kate Moss — High Jewelry 2020/2021 and media coverage of Messika at notable awards and events: Messika At GQ Men Of The Year — 2024.
Move Uno 2 Rows Pavé White Gold Diamond Necklace
Functioning as both a sales-forward campaign and an experiential manifesto, Messika’s 2025 Festive Season shows how a maison can frame jewellery as memory, movement and modern myths — gifting not only objects, but moments.
Move Titanium Natural GM Pendant Necklace
Classic Freshwater Pearl Solitaire Studs
