Louis Vuitton Brand
Louis Vuitton Creates A Special Edition FIA Formula One World Championship™ Trophy Trunk
Luxferity, 19.02.2025
The FIA Formula One World Championship™ trophy will be presented in its bespoke Louis Vuitton Trophy Trunk as part of Formula 1’s 75th anniversary celebrations and season launch at their sport’s F1 75 event at The O2 in London tonight, where, for the first time ever, all ten teams, their drivers, and Team Principals will come together with fans to unveil their 2025 liveries.
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The collaboration is part of the Official Partnership between Formula 1® and Louis Vuitton. The FIA Formula One World Championship™ trophy trunk will be awarded to the best driver of the season at the end of the year.
Fitting with the tradition of all custom Louis Vuitton pieces, the FIA Formula One World Championship™ trophy trunk is crafted at the House's historic atelier in Asnières, in France. The two folding front panels of the trunk are hand painted with a V – both for “Victory” and “Vuitton” – in the emblematic black and white Damier, recalling Formula 1® colors and finish line. The interior is covered by black leather/microfiber to protect the trophy. The exterior is finished with leather trim and the same brass corner protectors, lock and clasps that have been used on Louis Vuitton trunks since the 1860s.
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This workshop is where the first automotive trunks were designed under Georges Vuitton, the son of Louis Vuitton, in 1897. Over the following 125 years, Louis Vuitton has remained closely associated with automotive culture. When George foresaw the growing popularity of cars and travel, he created a durable canvas material called “Vuittonite” to substitute for leather, which ensured the trunks could withstand the elements. This invention would evolve into today’s iconic Louis Vuitton canvas.
With this creation, Louis Vuitton perpetuates a tradition dear to the House: creating trunks to transport, protect and showcase the trophies of the world’s most anticipated and highly prized sporting competitions. From the workshop to the racetrack, overlapping themes of teamwork, precision, and inventiveness bond the two worlds of fashion and sport, and the broader ambition of greatness shared by Louis Vuitton and Formula 1®.
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The House established an initial relationship with Formula 1® through a partnership with the Automobile Club de Monaco, that consisted in developing and presenting the Trophy Trunk for the Formula 1 Grand Prix de Monaco™ between 2021-2024.The ever-growing audience of Formula 1® counts hundreds of millions of worldwide fans. Many will witness the sport’s most iconic and heartfelt moments, with Louis Vuitton ensuring that these successes are forever forged in tradition and excellence. This partnership is ultimately an affirmation that “Victory Travels in Vuitton.”
The F1 75 celebrations will be streamed live on F1’s social media channels, including YouTube.
