Louis Vuitton Becomes Official Partner Of Real Madrid

Louis Vuitton announces an official multi-year Partnership with Real Madrid, and unveils its Formal Wear and Formal Travel Wear Collections for the Men’s and Women’s Football teams, as well as for the Men’s Basketball team. For the first time, Louis Vuitton is placing its tailoring expertise at the service of athletes whose sporting achievements resonate far beyond stadiums, celebrating the pursuit of excellence and the drive to reach new heights that unites the House and elite sports.

By joining forces with Real Madrid, Louis Vuitton becomes part of the legacy of the most decorated club in history which has united exceptional talents under its colours since 1902. For over a century, Real Madrid's relentless pursuit of excellence has been reflected in its exceptional track record, one that has built its international reputation and elevated the club to one of the most iconic in the world.

As a partner of the greatest sporting events of our era – from the Paris 2024 Olympic and Paralympic Games to the Formula 1® World Championship –, the House has already left its illustrious mark on the world of elite sports by designing and crafting unique Trophy Trunks that celebrate the winners of the most prestigious international competitions.

Now, by outfitting all the club’s players and representatives for major travel and events, this unprecedented collaboration confirms now more than ever that “Victory Travels in Louis Vuitton.”

Pietro Beccari, CEO of Louis Vuitton, stated: “We are proud to support a club whose history, marked by countless national and international victories, continues to inspire entire generations. Louis Vuitton and Real Madrid share foundational values that have propelled them to the highest peaks of their respective disciplines, driven by an uninterrupted quest for excellence, surpassing oneself, and a spirit of innovation.”

Emilio Butragueño, Director of Institutional Relations, declared: “At Real Madrid, we relentlessly pursue excellence as the path to remain at the top. That same philosophy defines a brand as iconic in the luxury industry as Louis Vuitton. Both of us have managed to transcend time, and we share not only the responsibility of building a legacy, but also the purpose of inspiring the world—beyond our respective industries.”

Specially crafted for the players and members of the Real Madrid teams and designed by Louis Vuitton’s Men’s studio led by Creative Director Pharrell Williams, the formal wardrobe includes ready-to-wear pieces, shoes, and accessories that will be worn during official representations. True to the distinctive elegance of Louis Vuitton, this wardrobe highlights the House’s art of tailoring, enhanced by refined details such as a label crafted in VVN, embossed with the Louis Vuitton signature, and sewn onto the jacket lapels and the back pockets of the trousers. The same emblematic leather also appears on Louis Vuitton trunks, illustrating the workshops’ legendary savoir-faire.

The ready-to-wear collection, created exclusively to accompany the team on their international travels, features pieces with assertive lines and timeless style. Crafted in innovative and sophisticated materials, these garments offer a subtle balance of comfort, performance, and elegance. These pieces are complemented by a series of distinctive accessories such as a leather belt with a palladium LV buckle, a navy cotton embroidered cap, and exceptionally supple LV Soft.

A bespoke luggage line completes this wardrobe. It includes the Horizon 55 carry-on suitcase, the iconic Keepall, and the Christopher backpack, as well as travel accessories such as a toiletry bag and passport holder. The pieces are clad in the iconic Monogram canvas and decorated with white-and-gold stripes in the club’s distinctive colours, as well as the initials “RM”, a unique design created by Mon Monogram customisation service offered to the House’s clients. Each piece also features a leather charm adorned with Real Madrid colours, not available for sale, created exclusively for this partnership.

The exclusive Formal Wear and Formal Travel Wear Louis Vuitton x Real Madrid collections are not available for purchase. However, some of the House’s emblematic models and the Mon Monogram personalisation service can be found in stores and online at louisvuitton.com.

“Victory travels in Louis Vuitton”

Over the House’s history, precious sporting items belonging to world-class athletes have been entrusted to the packing care of Louis Vuitton. Perpetuating and building upon this cherished tradition, Louis Vuitton creates trunks to transport and showcase trophies for the world’s most emblematic sporting competitions and awards. Imbued with emotion, these adventures continue to mark new milestones in the Maison’s history, an ongoing testament that “Victory Travels in Vuitton” and that excellence in sports is echoed in the values of Louis Vuitton. Since its first partnership with the America’s Cup in 1983, Louis Vuitton has joined forces with the world’s most prestigious sports competitions, including FIFA World Cup™ (2010, 2014, 2018, 2022), League of legends (2019, 2020), Davis Cup (2019, 2020, 2021, 2022), Roland Garros (2017, 2018), NBA (2020, 2021, 2022), Formula 1 Grand Prix de Monaco™ (2021, 2022, 2023, 2024), Rugby World Cup France – 2023, Ballon d’Or® (2023, 2024), Olympic & Paralympic Games Paris 2024, Australian Open (2023, 2024), Formula 1® Grand Prix (2025).