Louis Vuitton Brand

Louis Vuitton Announced Bradley Cooper As New House Ambassador

Luxferity, 07.09.2022

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Louis Vuitton announced Bradley Cooper as the newest ambassador for the Maison.

The acclaimed actor and director is welcomed as the face of the iconic Tambour wristwatch, which celebrates this year its 20th anniversary. In his first campaign for the Maison, Bradley Cooper embodies the Tambour Twenty, an extremely limited collector’s edition of the design, in a special campaign video directed by Oscar-winning filmmaker Damien Chazelle and accompanying still images lensed by photographer Boo George.

One of Hollywood’s most accomplished actors with nine Oscar nominations, Bradley Cooper has won international acclaim, garnering recognition across the Academy Awards, BAFTAs, SAG Awards and Grammys. His most recent project is as the director, star, co-writer and producer of Maestro, an upcoming film about the marriage of legendary conductor, Leonard Bernstein and Felicia Montealegre. Maestro is currently in production and will be released in 2023.

First introduced in 2002, the Louis Vuitton Tambour disrupted all the conventions of watchmaking design, delighting enthusiasts and opening up new creative horizons for the Maison. At La Fabrique du Temps Louis Vuitton, in Switzerland, bold creativity converged with excellence of horological savoir-faire. The Tambour’s distinctive lines and innovative shape — with a round case sculpted from a single piece of metal anchored by applied horns — made a splash. Over the years, Tambour evolved, earning accolades for design and technology, adapting to wearers’ wishes, and integrating movements both classical and complex.

Louis Vuitton Announced Bradley Cooper As New House Ambassador

In 2022, the Tambour Twenty pays tribute to the original Tambour by reprising its iconic codes — a deep, flared 41.5mm case, with a brown sunray dial, yellow chronograph hands, and the engraved letters “Louis Vuitton” flanking the case. These are combined with high-end features, including the LV277 high-frequency automatic chronograph movement; a 22-carat oscillating weight; a specially engraved case back – specifying the limited edition of 200 pieces, and a custom-made trunk in Monogram canvas.

Louis Vuitton honours this milestone anniversary with a campaign that evokes a sense of youthful optimism and of dreams taking flight. In a video directed by Damien Chazelle, a parallel odyssey of man and boy unfolds, leading from lush forest to urban jungle, from the endless possibilities of imagination to a dream accomplished, set amid the streets and skyline of New York City, in the shadow of the iconic Chrysler Building.

Louis Vuitton Announced Bradley Cooper As New House Ambassador

The advertising campaign for the Tambour Twenty campaign will break across Louis Vuitton social media channels and on louisvuitton.com as of September 8th, followed by print insertions starting September 14th, 2022.


VIDEO DIRECTOR: Damien Chazelle
MUSIC: Justin Hurwitz